Google & trademarks

News - Hoover's Online: "Google plans to stop limiting sales of trademarks in its popular keyword advertising program, a high-stakes gamble that could boost revenue but also create new legal problems for the company....

Google in the next two weeks will begin allowing U.S. and Canadian advertisers to bid on any keyword, including trademarked terms, sold as part of its sponsored listings service...

According to Jupiter Research, paid search will grow from $1.6 billion in sales in 2003 to $2.1 billion this year, and it will continue to grow at a compound annual rate of 20 percent through 2008... At least some of that growth could be jeopardized if legal rulings bar Google and other search engines from selling off well-known terms such as "eBay" in their advertising programs, experts cautioned...

Google's predicament goes to the heart of many Internet businesses, which rely on the sale of trademarked keywords. Shopping sites like NexTag and Shopping.com, which recently filed to go public, allow merchants to bid on trademarked terms to turn up in search results. Adware makers Claria, formerly known as Gator, and WhenU.com also make their money by allowing marketers to buy and deliver pop-up ads when consumers visit their rivals' Web sites. Claria faces numerous lawsuits related to its trademark policies.

Last year, auction giant eBay asked Google to block advertisers from using its trademark in sponsored search results, for example. eBay listed, in 13 pages, a wide selection of terms related to its trademarks, and Google complied with some of eBay's requests. In another example, Louis Vuitton sued Google and its French subsidiary for similar alleged trademark infringement, and a French court ordered Google to cease the practice and pay a fine.

The law is murky in the United States over how far search engines must go to police trademarks allegedly infringed in paid search services...

January, legal guidance came from a five-year lawsuit involving Playboy Enterprises and Netscape Communications. The Ninth Circuit Court of Appeals ruled that Playboy could pursue charges that Excite and Netscape violated its trademark by selling banner ads triggered by the terms "playboy" and "playmate." Its analysis supported enough of a case for consumer confusion and brand dilution related to Playboy's trademarks that a trial was ordered. Shortly after, Netscape owner America Online settled the case with Playboy for an unspecified amount."

Google WebQuotes

Google WebQuotes: "WebQuotes "

Think you know everything about searching on Google? Think again. Underneath it all, there's a host of little-known features that can be used for market research. Here's three:

1. Find out what people say about your site.

WebQuotes [1], a Google Lab experiment, allows you to find out what people say about a person, Website, or product.

I suggest trying variations of your site name, such as "SitePoint", "www.sitepoint.com" and "http://www.sitepoint.com" to see if they bring up different results.

2. Do a background check.

If you type in "info:siteURL.com", Google will provide you background information about any site on the Internet. This includes links to cached copies of the site, similar and related sites, pages that link to the site, and pages that mention the site.

3. View indexed pages.

As of several weeks ago, searching for "site:www.URL.com" brings up a list of all indexed pages in Google. Prior to this being implemented, the only way to get an guesstimate as to the number of indexed page was to run a search like "site:www.sitepoint.com -asdfkljasdf", which often resulted in inaccurate results.

It doesn't make a difference where or not you put "www." in front of the URL, the result will be the same.

When running this search, I noticed that the number for SitePoint.com would switch between 163,000 and 169,000 indexed pages. I'm not sure what why this is; maybe it has to do with the server processing the query. I recommend running it a few times and going with the highest number.

Wired News: Google Gets More Gmail Guff

Wired News: Google Gets More Gmail Guff: "Twenty-eight privacy and civil liberties groups sent an open letter to Google on Wednesday urging the company to reconsider its plans for a free e-mail program that would scan the content of incoming e-mail and seed it with targeted ads.
The groups want Google to suspend its proposed Gmail plan until the company has adequately addressed privacy concerns raised last week when the company announced the program. "

Google says it cannot change results

Google says it cannot change results: "What 'manual changes to the results' are depends on the precise context of the statement. It wouldn't necessarily include deleting spammy sites from the index.

Agree 100% - the key word is 'results' By 'results', they mean the sites that make it to the pool of sites to be displayed to the public - they say nothing about what goes on before that happens. "

Google Guy:(same forum)
I walked over to see David Krane and asked him about it, because I had a hunch that David was talking about the results for this particular search (the word "jew") and not our overall system. And that's the correct explanation.
To give some background: people write us all the time to say that they dislike or disagree with a particular set of search results. For example, at one point someone wrote in and claimed that one of the search results for Martin Luther King was a revisionist history and wasn't accurate. Should Google go and remove that result by hand? Who gets to decide whether a result deserves to be in the top 10? You can see where the slope gets slippery really quickly when you start bringing value judgments about the content of the site into the mix.

So historically Google has very strongly tried to follow a policy of letting our algorithmic search results stand as they are; we put our efforts much more into improving search by writing better algorithms instead of trying to fix a smaller set of searches by hand. We have a quite small set of circumstances that can result in taking manual action: things like a valid legal request (e.g. a DMCA complaint), spam and things outside our quality guidelines (e.g. off-topic porn for a person's name), and a very small amount of security-related stuff (e.g. credit card numbers on a web page). Other than that, we do our best to let our algorithms work out the results on their own. I think that's the right approach, and I think most of our users would prefer that instead of lots of hand-editing.

Does that mean every search is perfect? Of course not. With 200+ million searches a day, there will be some searches that aren't as good as they can be. But when a bad search is pointed out to us, we look to how to improve our algorithms instead of doing some one-off change.


"Isn't the traditional method of dealing with web sites containing such material (race hate) to contact the hosting company / owner and take it from there?

I'm sure that this site shows up in Yahoo! and other search engines, so why put all the emphasis on Google to sort it out?

It's like telling one tv station to stop reporting on the conflict in Iraq. It doesn't stop the others and it certainly doesn't stop the conflict."

The Observer | Focus | Google is watching you

The Observer | Focus | Google is watching you: "Jordana Beebe of the San Diego-based Privacy Rights Clearing House said: 'The privacy implications of going through and perusing a customer's email to display targeting advertising could be the Achilles' heel for Google's service.'
Google, which has enjoyed an almost slavishly admiring press since its launch, is unused to dealing with criticism. It was hardly surprising, therefore, that its response to last week's onslaught veered from unconvincing ('The ads would be akin to coupons that shoppers get at grocery stores, based on what they've just purchased') to apologetic ('We'll learn. I'm sure our users will tell us frankly when we don't get it right, and we'll adjust accordingly') to simply bemused ('I am very surprised that there are these kind of questions,' said Larry Page.) "

Google Search: pizza near Palo Alto, CA

Page from click thhrough on one line listing Google Search: pizza near Palo Alto, CA: "Searched the web for pizza at 240 Cambridge Ave, Palo Alto, CA. Results 1 - 7 of about 10.

Domino's Pizza
240 Cambridge Ave
Palo Alto, CA 94306-1504
(650) 326-6552

Get driving directions to this location:
Start Location

N
WE
SZoom Out Zoom In
"

Google Search: pizza palo alto

What google slocal results look like....Google Search: pizza palo alto: "Local results for pizza near Palo Alto, CA

Domino's Pizza - 1.0 miles S - 240 Cambridge Ave - (650) 326-6552
Papa Murphy's Take 'N' Bake Pizza - 1.0 miles SE - 2730 Middlefield Rd - (650) 328-5200
Ramona's Pizza - 1.0 miles S - 2313 Birch St - (650) 322-2181


Pizza - Palo Alto Live... California Pizza Kitchen on 531 Cowper Street in Palo Alto. Call (650) 323-7332. Jose's Pizza on 2275 El Camino Real in Palo Alto. Call (650) 326-6522. ...
www.paloaltolive.com/entertain-dining-pizza.html - 15k - Cached - Similar pages

Dining - Palo Alto Live... Chinese Continental Deli French Indian Italian Japanese Mediterranean Mexican Pizza Seafood Singaporean ... Link to Us | Help Wanted | � 2000-2002 Palo Alto Live. ...
www.paloaltolive.com/entertain-dining.html - 13k - Cached - Similar pages
[ More results from www.paloaltolive.com ]

Pizza A GoGo San Jose Palo Alto"

Press release Google Connects Searchers With Local Information

Google Connects Searchers With Local Information: "MOUNTAIN VIEW, Calif. March 17, 2004 - Google Inc. today announced the integration of local search results into Google.com with the availability of Google Local. This new feature enables users to find relevant local information with neighborhood business listings, maps, directions, and useful web pages"

Google Responds to Gmail Privacy Concerns

Google Responds to Gmail Privacy Concerns: "Google's newly announced free e-mail offering has strengthened its position against Yahoo! and MSN. Before it can continue to battle its competition in earnest, however, it's working to quell privacy concerns.
The company's plans to include contextually targeted ads in its Web e-mail client are the cause for the concern, because Google intends to have its technology scan the content of e-mail messages, and target ads accordingly. Now that it's clear the initiative isn't an April Fool's joke, analysts, industry figures and individuals are debating the decision across the Net. Meanwhile a group of privacy advocates are drafting a letter asking Google to clarify its policies...

In response, Google says what's drawing concern is what computers are capable of doing, not what the company does in reality. "We pride ourselves in protecting users' data and holding ourselves to he highest standard," said Wayne Rosing, VP of engineering for Google.

"We do not keep that data in correlated form, it's separated in various ways and we have policies inside the company that do not allow that kind of correlation to happen. We consider any program or programming that correlates user data with user identity to be a violation of trust and we do not do that," said Rosing.

But Rosing stopped short of saying that the company will never correlate the data.

"Then it gets to be an issue of what happens if we have to do something to comply with a legal situation," he said, apparently speaking of criminal cases in which the company might be subpoenaed by law enforcement.

It's worth mentioning that Google already has the power to correlate IP addresses and search queries and clicks -- something Rosing says has never occurred.

"I have been here a long time and I have no knowledge of that kind of situation [correlation] ever happening. It does not happen and every employee of Google knows they cannot do this. We have extensive monitoring of our people," Rosing said.

"We have very strict policies. We do not associate search clicks with a user's name or anything like that. And in certain cases we age data and it disappears from the system to provide enhanced privacy protection," Rosing said.

Rosing also pointed out that when computers filter spam, "they have to look at the e-mail in detail or they can't find the spam. It's nothing extraordinary or new going on here."

Mega blog entry....The Secret Source of Google's Power

Topix.net Weblog: The Secret Source of Google's Power:

Much is being written about Gmail, Google's new free webmail system. There's something deeper to learn about Google from this product than the initial reaction to the product features, however. Ignore for a moment the observations about Google leapfrogging their competitors with more user value and a new feature or two. Or Google diversifying away from search into other applications; they've been doing that for a while. Or the privacy red herring.

No, the story is about seemingly incremental features that are actually massively expensive for others to match, and the platform that Google is building which makes it cheaper and easier for them to develop and run web-scale applications than anyone else.

I've written before about Google's snippet service, which required that they store the entire web in RAM. All so they could generate a slightly better page excerpt than other search engines.

Google has taken the last 10 years of systems software research out of university labs, and built their own proprietary, production quality system. What is this platform that Google is building? It's a distributed computing platform that can manage web-scale datasets on 100,000 node server clusters. It includes a petabyte, distributed, fault tolerant filesystem, distributed RPC code, probably network shared memory and process migration. And a datacenter management system which lets a handful of ops engineers effectively run 100,000 servers. Any of these projects could be the sole focus of a startup.

What are all those OS Researchers doing at Google? Rob Pike has gone to Google. Yes, that Rob Pike -- the OS researcher, the member of the original Unix team from Bell Labs. This guy isn't just some labs hood ornament; he writes code, lots of it. Big chunks of whole new operating systems like Plan 9.

Look at the depth of the research background of the Google employees in OS, networking, and distributed systems. Compiler Optimization. Thread migration. Distributed shared memory.

I'm a sucker for cool OS research. Browsing papers from Google employees about distributed systems, thread migration, network shared memory, GFS, makes me feel like a kid in Tomorrowland wondering when we're going to Mars. Wouldn't it be great, as an engineer, to have production versions of all this great research.
Google engineers do!

The downside...
Google Watch: "A look at how Google's monopoly, algorithms, and privacy policies are undermining the Web."
"Google's control over information is going further and further. We use his services every day. He knows us, our questions, our desires, our needs, how we live. Everything is stored into its database. Information is power, commercial power, political power. Who's controlling Google ? http://www.google-watch.org/"

Google Adsense Could Mean Death to Affiliate Programs!

Google Adsense Could Mean Death to Affiliate Programs!: "Allan Gardyne of Associate Programs penned an interesting and insightful article on Adsense this past week where he mentions this as an issue and predicts the death of smaller or weaker affiliate programs.

I agree.

http://www.AssociatePrograms.com/search/adsense.shtml

Google Adsense simply requires the host site to paste in a few lines of HTML code on their pages where they want those ads to appear. Once Google has spidered your content pages, they can assess what those pages are about. Adsense serves a series of ads that match and compliment your page topics automatically without site owner participation!

I've been impressed how Adsense has performed for me in just the last week. I've actually enjoyed looking at my own sites to see what ads are served to match my content. WebSite101 demonstrates very well how Adsense works. If you visit the HTML tutorial, you see Adsense ads for web page editing software or web hosting. If you visit my email tutorial, you'll see Adsense ads for email broadcasting software and targeted email list broadcasting services. If you visit the Domain Name tutorial, you're served Adsense ads for Domain Registrars and web hosting. If you visit the Anti-Spam Tutorial, you get Adsense Ads for Spam Filtering Software."

How Google could kill spam

How Google could kill spam: "Google struck a nerve with its announcement of a free e-mail service that could make it unnecessary to ever delete a message. GMail.com rocketed from nowhere to rank 495th among Websites visited by U.S. Internet users the day the service was announced, according to Hitwise, a monitoring service that analyzes the Web activity of 25 million users.

GMail has also caught the fancy of Seth Godin, a best selling author on Internet marketing and self-described agent of change. In his blog, Godin wrote GMail is a threat to Yahoo (YHOO: news, chart, profile) and other sites because, 'a huge percentage of the portals' traffic comes from e-mail.' Google has an opportunity to become the gold standard for spam-free e-mail, he said. What if Google decided to charge $1 a year for its service and required users to post a valid credit card, he asked. And, what if a violation of Google's (assumed) anti-spam rules would cost $20 each time? Suddenly, Google would be it. "People would happily let it through spam filters. You could trust it. People would become suspicious of anyone who used any other e-mail," Godin said

Google Gives Most Referrals

Google Gives Most Referrals: "The California-based Web analytics firm finds that on 23 March 2001, Google claimed just 11.93% of total search referrals while Yahoo!�s share was nearly 40%. On the same date this year, Google�s share surpasses 40% whereas Yahoo! claims just over 27% of US search referrals. "

Google Job Opportunities: Google Copernicus Center is hiring

S'pose had better flag up Googles April fool...many thought the gmail was it but iit appears not....see wired comment beneath...Google Job Opportunities: Google Copernicus Center is hiring: "Life in the Googlunaplex
The Googlunaplex is a working environment that will be unique both because of its location and its design. Based on a working model constructed by Google co-founder Larry Page from Lego� Mindstorms�, the facility features compact living quarters and a state of the art server farm that are co-mingled to maintain a delicate bio-technical balance. In traditional Google style, space will be used with extreme efficiency, with Googlunars sharing quarters with machines that generate search results as well as enough heat to warm the entire Googlunaplex and several hot tubs."

Wired News: A Fine Year for April Foolery: "Among search engines, Google led the pack in April Fool's Day promotions. Visitors who clicked on a link offering jobs that are 'out of this world' on the search engine's home page were told that 'Google is interviewing candidates for engineering positions at our lunar hosting and research center.' Google went on to say that the facility, set to open in late in the spring of 2007, will house 35 engineers, 27,000 low cost Web servers, two massage therapists and a sushi chef.

On a more serious note, Google's much-lauded announcement of a soon-to-be-launched free e-mail service called Gmail generated widespread speculation online as to whether the offering is a hoax. While the announcement received voluminous media attention, skeptics looked to the wording of Google's press release, which says the service provides a gigabyte of free storage, 'quickly recalls any message an account owner has ever sent or received' and 'can already be used to read and send e-mail in most languages (even Klingon.)'
A Google spokesman confirmed that the free e-mail offering is not a hoax. Boese, of the Museum of Hoaxes, said the e-mail offering didn't sound like a prank.
'If they say they're going to give a gig of space, it wouldn't be that clever or funny a joke because it's too believable,' Boese said. 'But they might get people talking about if this is too good to be true by announcing it on April Fool's.' "

Gmail

Welcome to Gmail: "A Google approach to email.
Gmail is an experiment in a new kind of webmail, built on the idea that you should never have to delete mail and you should always be able to find the message you want.

The key features are:

Search, don't sort.
Use Google search to find the exact message you want, no matter when it was sent or received.
Don't throw anything away.
1000 megabytes of free storage so you'll never need to delete another message.
Keep it all in context.
Each message is grouped with all its replies and displayed as a conversation.
No pop-up ads. No banners.
You see only relevant text ads and links to related web pages of interest"

FT.com / Business / US: "Millions of M&Ms later, Gmail was born,' said the company in a quirkily worded press release put out yesterday with an April 1 dateline that had many journalists (including this one) wondering whether this was another April Fool's spoof. Gmail, however, turns out to be real...

Gmail, which will go live with a few invited trial users today and has its own website (www.gmail.com) will automatically organise e-mail according to topic and allow users to search their e-mail - including sender, text and subject lines - in the same way they search the internet, Wayne Rosing, Google's vice president of engineering, said...

Gmail will be supported by 'contextually relevant' text adverts that will appear in the margins of individual e-mails - rather like the advertisements that appear down the right-hand margins of Google search results pages.

Google emphasises that users' e-mails will only be machine read and that no human eyes will be involved."

Silicon Valley Biz Ink :: The voice of the valley economy

Silicon Valley Biz Ink :: The voice of the valley economy: "WebSideStory (http://www.websidestory.com), the leader in on-demand Web analytics, today announced that the Google.com domain continues to distance itself from the competition and has reached an all-time high in U.S. search referral market share. As of March 23, 2004, Google.com posted a U.S. search referral percentage of nearly 41 percent, up from 35.99 percent on the same day last year,"

Google Extends Lead as Search Referrer � MarketingVOX|SEARCH: "
WebSideStory's recent press release fills in a few gaps in reality.
recap:

Google: 41.0
Yahoo: 27.4
MSN : '.6

No wonder webmasters recoil when Google hiccups. It's that central to so many livelihoods. Yahoo's overrated, especially since it short-shrifted its flagship directory....I'd love to drill down on the stats a bit more to determine how many of the "referrals" from MSN and Yahoo are based on paid inclusion (all? most?) ... or whether *any* of the referrals coming from Google in this survey are paid for. (One assumes not.)

News - Hoover's Online

News - Hoover's Online: "A Georgia company is suing Google over technology that the search giant uses to target advertising at Web surfers based on their location"

Traffick | Minding the Search Engines' Business

Traffick | Minding the Search Engines' Business: "The Case for Infospace + Google

Infospace's seemingly innocuous acquisition of a local online search provider called Switchboard for $160 million in cash may be a harbinger of an impending domino sequence in the local search market and the search engine industry in general."

Intriguing theory...
Consider Metacrawler and Dogpile. Currently, these metasearch properties are significant sources of revenue for several of Google's competitors, including LookSmart, FindWhat, and Overture. By acquiring these, Google could reduce the number of paid links in Metacrawler results, especially those emanating from competitors' keyword ad networks, while taking out a bigger share of that ad revenue pie for itself. This was the same strategy used when Google acquired Applied Semantics, whose DomainSense keyword listings were a major source of revenue for Overture and FindWhat.

If ballpark valuations of Google in the range of $14 billion are accurate, then Google is worth about a dozen times more than Infospace, at least on paper. Sure, Google could raise some IPO cash and then offer Infospace a cash-plus-stock deal they couldn't refuse. But I like the idea of Google and Infospace throwing us a curveball and cooking up a reverse-takeover scheme, leaving Infospace shareholders with a fair but relatively small proportion of shares in a new public company called Google. I'm not sure a reverse takeover on that scale is even legal. But Google taking the back-door route to going public would certainly confound and infuriate the bankers, the press, and the public, who have already speculated to the nth degree about a traditional IPO for Google. Some have even dreamt up bizarro scenarios such as a "Dutch auction."

Google Loses Tabs In New Look, Gains Web Alerts & Personalized Search Results

The first newsletter comments re changed layout & results...

Google Loses Tabs In New Look, Gains Web Alerts & Personalized Search Results: "Google has unveiled a new look that involves dropping its famed search tabs, along with debuting a web alerts service and a personalized search results option."

Google Local Search, rolled out earlier this month, does not appear as a search link on the home page - froogle does...

"Previously found via its own tab, the Google Directory has been demoted to the More Searches page.
'We analyzed what people were using, and that had become less popular over time. As the web grows, directory structures get harder to use,' Norvig said. 'It didn't seem to be worth the real estate on the home page.'
Demoting the directory may also be a way for Google to eventually distance itself from from the Open Directory Project, which powers it."

Changes To Ad Format
On Google's search results page, the sidebar boxes that contained sponsored links are now gone. Instead, a vertical line separates sponsored links from paid results. These all come under a "Sponsored Links" heading and remain on the right-hand side of the page, as before. Other sponsored listings that appeared at the top of unpaid results in boxes appear to have been retained.

"We wanted a page that looked cleaner," Norvig said, about losing the boxes. "People are still very much clear on what's an ad and what's not."

Invisible Tabs / One Box Results
To see one box results in action, here are some specifics:

News headlines: search for iraq, and these appear alongside a newspaper icon.
Shopping search: search for canon powershot, and these appear alongside a shopping bag icon. These were added in added in December
Local search: search for san francisco dentist, and these appear alongside a compass icon. These were added earlier this month

Web Alert Service Introduced
Site owners and others have long wanted the ability to be alerted to changes in Google's web search results. In fact, the third-party Google Alert service has grown popular because of this.

A new Google Web Alerts service now allows monitoring of a number of terms on a daily or weekly basis. The first 20 results are monitored and emailed to you. A similar Google News Alerts service was introduced last August.

Neither Google Alert or the new Google Web Alerts service provide enough functionality for those interested in rank checking purposes, however. Tools like WebPosition have long been used to do this and still continue to be popular despite Google's warnings against automated rank checking.

Google has banned some users of these tools from being able to access Google's results, though it has never actually banned pages themselves from being listed that Search Engine Watch knows of, just because someone used a rank checking tool.

Personalized Search Debuts
All the major search engines have said recently that they see personalized search results as a key way to advance relevancy. Now Google is the first among them to provide a real personalized service for users to play with for web page search refinement.Google Personalized Web Search is a beta service that allows users to refine results based on their interests. You can set up a profile of your interests, then use a "slider" bar that appears above web results to see the results reshaped toward what you may like.

For example, use the profile page to tell Google that you like video games, then do a search for cars. Push the slider to "Max," and the results change so that sites generally about cars, such as Cars.com and Jaguar, get pushed below personalized selections such as pages from computer game sites GameSpy.com or GameSpot.com. Small Google "colored balls" appear next to any personalized results.

How does Google know what to deliver as personalized content. The company is categorizing pages across the web, understanding what's relevant to topics such as "video games" or "movies," Norvig said. When someone does a search, Google looks through pages associated with their interest to find matches...What's happening is that Google's system can't tell exactly which (of my) interests to target. It sees pages that are relevant to cars with various different topic areas, but it doesn't know which topic I'm most interested in.

"That's part of the reason it's on Labs," Norvig said, referring to personalized search's status as a Google Labs project. "You're right, that's one of the issues. You can certainly go back and forth and change your profile, but that's a little clunky.

Personalization Technology
Google says it does not record a personal data on its end. Instead, it remembers your general personal preferences and records these in your Google cookie. The use of cookie data by any company often raises privacy concerns...Google also is not using any type of clickthrough measurements or user feedback to associate personal preferences with pages

Google is using a blend of technology acquired during its purchase of Applied Semantics last year and its own native technology to classify pages, which is has long used to deliver AdSense contextual ads.

Not using Kaltix, Outride or Orkut

Google Introduces Personalized Search Services; Site Enhancements Emphasize Efficiency

Google Introduces Personalized Search Services; Site Enhancements Emphasize Efficiency: "MOUNTAIN VIEW, Calif. - March 29, 2004 - Google Inc. today released three new innovative features that demonstrate the company's ongoing commitment to improving the search experience for users. The new offerings include a revolutionary search engine that uses user preferences to match search results to their interests, a service that delivers search results via email, and an enhanced interface for Google web sites worldwide.

Google Personalized Web Search and Google Web Alerts, both debuting on Google Labs, enable searchers to specify what interests them and to receive customized results based on those interests. Changes to the Google interface improve the speed and accessibility of Google's search offerings, further demonstrating the company's focus on providing the best search experience for users.

'Today, Google takes the first step in providing personal search results based on users' preferences,' said Larry Page, co-founder and president, Products. 'We can deliver search results tailored to your interests or promptly email you new information on any topic. In addition, Google has a cleaner new interface and easy access to the comprehensive Froogle product search.'"