Friday, October 08, 2004
Cre8asite forums. Google - 37 PR10 Pages Drop to PR9's. [ Search Engine Optimization, Usability and Web Design. ]
Great bit of Google tracking Cre8asite forums. Google - 37 PR10 Pages Drop to PR9's. [ Search Engine Optimization, Usability and Web Design. ]: "Google > 37 PR10 Pages Drop to PR9's"
Thursday, October 07, 2004
Google tests bookselling service
Google tests bookselling service: "Google's emergence as a bookselling middleman "
Tuesday, October 05, 2004
Cre8asite forums. Google - What Does Pagerank Mean in 2004?. [ Search Engine Optimization, Usability and Web Design. ]
Cre8asite forums. Google - What Does Pagerank Mean in 2004?. [ Search Engine Optimization, Usability and Web Design. ]: "PageRank. Why not just let things drift? That would solve much of the link-selling problem...
this week google has changed the checksum computation of the toolbar that had been cracked and was allowing sites like prog and webmasterbrain to offer "pagerank search"
this week google has changed the checksum computation of the toolbar that had been cracked and was allowing sites like prog and webmasterbrain to offer "pagerank search"
On the possible Google update
On the possible Google update: "spam, i.e. optimization techniques that lead to the rise of low quality web pages to the top of the stack. "
Monday, October 04, 2004
Thursday, September 30, 2004
Google Exec Spills the Beans! ; Search Engine News :: Search Engine Lowdown:
From Search Engine News by Andy Beal Search Engine News :: Search Engine Lowdown: Google Exec Spills the Beans!: Quote:
Branding: "28% of Google searches are for a "product name", 9% are for a "brand name" and 5% are searches for a "company name". "Brand" keywords also have a 8x higher ROI than generic keywords. Not sure if that is for all searches or just consumer-product related searches, but either way it demonstrates the importance of making sure your site shows up on the SERPs for your brand."
Reach: "Google admits that it can only reach 5% of web page traffic via Google.com and its search partners. With their contextual ad partners, that jumps to 80%. Kind of important if they are to meet that 50% annual revenue growth predicted by CSFB."
Branding: "28% of Google searches are for a "product name", 9% are for a "brand name" and 5% are searches for a "company name". "Brand" keywords also have a 8x higher ROI than generic keywords. Not sure if that is for all searches or just consumer-product related searches, but either way it demonstrates the importance of making sure your site shows up on the SERPs for your brand."
Reach: "Google admits that it can only reach 5% of web page traffic via Google.com and its search partners. With their contextual ad partners, that jumps to 80%. Kind of important if they are to meet that 50% annual revenue growth predicted by CSFB."
Wednesday, September 29, 2004
Google's ad rules complex, controversial / Documents reveal details about what popular search engine accepts, rejects
Excellent article "exploring many of Google's unpublished rules on what it will and will not accept in advertising
Google's ad rules complex, controversial / Documents reveal details about what popular search engine accepts, rejects
( read in conjunction with Google Ad Policies to Be Publicly Expanded: "Google Ad Policies to Be Publicly Expanded BY Danny Sullivan | September 29, 2004 "..." Google doesn't make editorial judgments about what content to accept in organic search results, with the exception of search engine spam."
Google's ad rules complex, controversial / Documents reveal details about what popular search engine accepts, rejects
( read in conjunction with Google Ad Policies to Be Publicly Expanded: "Google Ad Policies to Be Publicly Expanded BY Danny Sullivan | September 29, 2004 "..." Google doesn't make editorial judgments about what content to accept in organic search results, with the exception of search engine spam."
WebProWorld :: Did Google Unleash Additional Googlebots?
WebProWorld :: Did Google Unleash Additional Googlebots?
Quotes:
"Apparently, Google has begun using another spider in their scanning and indexing of web sites...
Brett Tabke posted an interesting thought concerning Google's extensive crawling, "looks like "panic" based spidering… as if an index needs to be rebuilt from the ground up in a short time period (aka: the old index didn't work)." Another member believed these scans are apart of the PR re-calculation for the next PageRank update. Another poster, idoc, had also had an intriguing look at Google actions:
"I expect a lot of cloaking and redirect sites will be dropped soon from these new bot IPs and this crawl. It's what I had in mind in the post about hijacks when I said I think Google is on it. They have been asking for file paths and filenames with extensions I have never used before. I am hopeful anyway...
As it stands, the reasons behind Google's scanning efforts are unknown. The only things that are certain is they are using more than one crawler and that at least one of them performs a complete site scan. Is Google repopulating their index, or are they hunting out cloaked/doorway pages? Or are they finally getting around to doing another PR update? Like so many others have said, time will tell."
"quote]do you think it has something to do with clearing out doorway/cloaked pages?[/quote]
I think this makes the most sense. When you think about the fact that Google has reached a limit to the number of pages it can hold (4,285,199,774 since August 2003 I believe) and has had to drop outdated or obsolete pages from its cache, it would only seem natural that they would like to stop what they (Google) term SE spam.
There is a good article on this at http://www.searchengineethics.com/cloaking.htm if anyone is interested."
And on redirects: "sending the proper redirect code to this new Googlebot or should I be sending a 301 redirect or a 404 error? I'm afraid that this new Bot might see what I'm doing as spammy even though it is obviously there to help the users."
Quotes:
"Apparently, Google has begun using another spider in their scanning and indexing of web sites...
Brett Tabke posted an interesting thought concerning Google's extensive crawling, "looks like "panic" based spidering… as if an index needs to be rebuilt from the ground up in a short time period (aka: the old index didn't work)." Another member believed these scans are apart of the PR re-calculation for the next PageRank update. Another poster, idoc, had also had an intriguing look at Google actions:
"I expect a lot of cloaking and redirect sites will be dropped soon from these new bot IPs and this crawl. It's what I had in mind in the post about hijacks when I said I think Google is on it. They have been asking for file paths and filenames with extensions I have never used before. I am hopeful anyway...
As it stands, the reasons behind Google's scanning efforts are unknown. The only things that are certain is they are using more than one crawler and that at least one of them performs a complete site scan. Is Google repopulating their index, or are they hunting out cloaked/doorway pages? Or are they finally getting around to doing another PR update? Like so many others have said, time will tell."
"quote]do you think it has something to do with clearing out doorway/cloaked pages?[/quote]
I think this makes the most sense. When you think about the fact that Google has reached a limit to the number of pages it can hold (4,285,199,774 since August 2003 I believe) and has had to drop outdated or obsolete pages from its cache, it would only seem natural that they would like to stop what they (Google) term SE spam.
There is a good article on this at http://www.searchengineethics.com/cloaking.htm if anyone is interested."
And on redirects: "sending the proper redirect code to this new Googlebot or should I be sending a 301 redirect or a 404 error? I'm afraid that this new Bot might see what I'm doing as spammy even though it is obviously there to help the users."
Tuesday, September 28, 2004
Google quiet period lifts, or so we think: Bambi Francisco: Behaviour mirrors general lack of communication
By Bambi Francisco, CBS.MarketWatch.comGoogle quiet period lifts, or so we think: " the end of the period may not really matter for a company whose raison d'etre is to turn convention upside down. Google has already stated that it will not be giving financial guidance. So, don't expect Google to mention how the fourth quarter is shaping up when it reports its third-quarter results on Oct. 21. That will be the first time Google will be part of the reporting-season ritual..
Andy Kessler, is quoted as saying:
"Google will be in a "perpetual quiet period financially but not PR (public relations) wise," .. "The quiet period lifting is not so much them telling us how things are going on inside, but allows them to be out in the press, marketing the company and new products and other ways they plan on owning the world.
"They have already suggested we won't get any real guidance on how the quarter is progressing, or what their business model really is. So, it actually may set up a period of more confusion, a PR and marketing machine blaring loudly (like every company does), but without a clear sense by investors and Wall Street analysts what their real plans are and how this hype fits into their long-run plans."
This dovetails with Googles secrecy about their algos, ranking etc.
Andy Kessler, is quoted as saying:
"Google will be in a "perpetual quiet period financially but not PR (public relations) wise," .. "The quiet period lifting is not so much them telling us how things are going on inside, but allows them to be out in the press, marketing the company and new products and other ways they plan on owning the world.
"They have already suggested we won't get any real guidance on how the quarter is progressing, or what their business model really is. So, it actually may set up a period of more confusion, a PR and marketing machine blaring loudly (like every company does), but without a clear sense by investors and Wall Street analysts what their real plans are and how this hype fits into their long-run plans."
This dovetails with Googles secrecy about their algos, ranking etc.
Saturday, September 25, 2004
Forbes.com: Update 2: Google Conforms to Chinese Censorship
Forbes.com: Update 2: Google Conforms to Chinese Censorship: "Associated Press
Update 2: Google Conforms to Chinese Censorship 09.24.2004, 09:43 PM
Google Inc.'s recently launched news service in China doesn't display results from Web sites blocked by that country's authorities, raising prickly questions for an online search engine that has famously promised to 'do no evil.'"
Update 2: Google Conforms to Chinese Censorship 09.24.2004, 09:43 PM
Google Inc.'s recently launched news service in China doesn't display results from Web sites blocked by that country's authorities, raising prickly questions for an online search engine that has famously promised to 'do no evil.'"
Friday, September 24, 2004
Netimperative - Google planning a browser?
Netimperative - Google planning a browser?: "Google may be investing some of the money generated from its recent IPO in a new Internet browser to challenge Microsoft, according to a report in the New York Post."
Where Will PageRank be at the end of 2004?
Rusty Brick enters the PageRank debate...Where Will PageRank be at the end of 2004?
Thursday, September 23, 2004
Google Gets Local in Canada
Google Gets Local in Canada: "Google Gets Local in Canada" Launch the integration of local search results into Google.ca
Sukhinder Singh, general manager of Google Local.
"Keyword-based search brings you results from both the Web and structured data sources that may be more precise than results you'd be able to get from category-based search of only yellow page data," she said. "Something you wouldn't think of as a category-based search, but a keyword-based search, showcases the unique data set we've been able to bring together."
So a user searching for a coffee shop with wi-fi access would be able to find it with Google Local Canada, while they may not be able to do so with regular Web searches, Singh said. Clicking on a link in local search results brings the user to a detail page with driving directions, map information, and related Web pages.
A local search can also be triggered by using Canada-specific geographical keywords or locations in a search on Google.ca or Google.com. When a user types in a search query along with a postal code or name of a Canadian town, city or province on Google.com, the top results points to Google Local Canada, and are marked by a small compass icon linking users to a Google Local Canada search results page.
Sukhinder Singh, general manager of Google Local.
"Keyword-based search brings you results from both the Web and structured data sources that may be more precise than results you'd be able to get from category-based search of only yellow page data," she said. "Something you wouldn't think of as a category-based search, but a keyword-based search, showcases the unique data set we've been able to bring together."
So a user searching for a coffee shop with wi-fi access would be able to find it with Google Local Canada, while they may not be able to do so with regular Web searches, Singh said. Clicking on a link in local search results brings the user to a detail page with driving directions, map information, and related Web pages.
A local search can also be triggered by using Canada-specific geographical keywords or locations in a search on Google.ca or Google.com. When a user types in a search query along with a postal code or name of a Canadian town, city or province on Google.com, the top results points to Google Local Canada, and are marked by a small compass icon linking users to a Google Local Canada search results page.
Wednesday, September 22, 2004
Changes to PageRAnk algo reported.. alt.internet.search-engines ::
alt.internet.search-engines :: View Forum - alt.internet.search-engines: "New Google PR checksum algorithm cracked 0Will.Spencer4Thu Sep 16, 2004 11:36 pm Will.Spencer
New Googlebot"
New Googlebot"
Tuesday, September 21, 2004
Wednesday, September 15, 2004
WebProWorld :: Google Instantly Sees Some Links
WebProWorld :: Google Instantly Sees Some Links: "the constantly repeated question, when will Google update again, is moot"
Tuesday, September 14, 2004
GEO Over-ride
From: "Traffick1" Joe,
As many now know, there is a way to do a geographic override by
country. (If you're in Canada and want to see US or UK or AU ads, you
would type the query into Google, briefly glance at the ads you're
seeing for your own geographic locale, and then go up to the address
bar and add &gl=us, or &gl=uk, or &gl=au, etc... this is great for
consultants and savvier advertisers who want to see who's advertising
in different parts of the world) When geographic targeting came out,
somebody had figured that you could do the same thing for it by
referring to the DMA "metropolitan area codes," but I forget the exact
sequence or whether you need to include multiple parameters. There
doesn't seem to be any info on it out there in public. I'm not sure if
Google really wants to spread the word on it. :) ... you can see how
this thing might get overused.
DMA Codes
As many now know, there is a way to do a geographic override by
country. (If you're in Canada and want to see US or UK or AU ads, you
would type the query into Google, briefly glance at the ads you're
seeing for your own geographic locale, and then go up to the address
bar and add &gl=us, or &gl=uk, or &gl=au, etc... this is great for
consultants and savvier advertisers who want to see who's advertising
in different parts of the world) When geographic targeting came out,
somebody had figured that you could do the same thing for it by
referring to the DMA "metropolitan area codes," but I forget the exact
sequence or whether you need to include multiple parameters. There
doesn't seem to be any info on it out there in public. I'm not sure if
Google really wants to spread the word on it. :) ... you can see how
this thing might get overused.
DMA Codes
Executive Protection Specialist for G
Reported by Internet Search Engine Database Weekly Update
Google's Latest Recruiting Effort: Secret Service Experience Preferred
Google would want to recruit what the listing calls an "executive-protection specialist." The company's Web posting says the job involves "the protection of Google assets," without giving further details. It lists the Secret Service and Diplomatic Security Service among the possible work experiences of the ideal candidate. Other key skills Google is looking for include " knowledge of surveillance, counter surveillance and technical surveillance countermeasures." This could be a sign of change that often comes with the company growing up. This type of position is a standard post at many large, established companies.
Executive Protection Specialist
This position is based in Mountain View, CA.
Reporting to the Manager of Corporate Security & Safety, the Executive Protection Specialist will work with Google's executives, assistants and event planners to ensure the protection of Google assets. Travel of up to 50% will include security/logistics advances, protective details, and special event coverage. Ideal candidates will have full-time experience with executive protection such as private sector assignments, Secret Service, Marshals Service, Diplomatic Security Service or other relevant history. Other key skills and abilities:
Google's Latest Recruiting Effort: Secret Service Experience Preferred
Google would want to recruit what the listing calls an "executive-protection specialist." The company's Web posting says the job involves "the protection of Google assets," without giving further details. It lists the Secret Service and Diplomatic Security Service among the possible work experiences of the ideal candidate. Other key skills Google is looking for include " knowledge of surveillance, counter surveillance and technical surveillance countermeasures." This could be a sign of change that often comes with the company growing up. This type of position is a standard post at many large, established companies.
Executive Protection Specialist
This position is based in Mountain View, CA.
Reporting to the Manager of Corporate Security & Safety, the Executive Protection Specialist will work with Google's executives, assistants and event planners to ensure the protection of Google assets. Travel of up to 50% will include security/logistics advances, protective details, and special event coverage. Ideal candidates will have full-time experience with executive protection such as private sector assignments, Secret Service, Marshals Service, Diplomatic Security Service or other relevant history. Other key skills and abilities:
Saturday, September 11, 2004
delta.com Launches Web Site Specifically for Customers in the United Kingdom
delta.com Launches Web Site Specifically for Customers in the United Kingdom: "delta.com Launches Web Site Specifically for Customers in the United Kingdom"
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