Google quiet period lifts, or so we think: Bambi Francisco: Behaviour mirrors general lack of communication

By Bambi Francisco, CBS.MarketWatch.comGoogle quiet period lifts, or so we think: " the end of the period may not really matter for a company whose raison d'etre is to turn convention upside down. Google has already stated that it will not be giving financial guidance. So, don't expect Google to mention how the fourth quarter is shaping up when it reports its third-quarter results on Oct. 21. That will be the first time Google will be part of the reporting-season ritual..

Andy Kessler, is quoted as saying:
"Google will be in a "perpetual quiet period financially but not PR (public relations) wise," .. "The quiet period lifting is not so much them telling us how things are going on inside, but allows them to be out in the press, marketing the company and new products and other ways they plan on owning the world.

"They have already suggested we won't get any real guidance on how the quarter is progressing, or what their business model really is. So, it actually may set up a period of more confusion, a PR and marketing machine blaring loudly (like every company does), but without a clear sense by investors and Wall Street analysts what their real plans are and how this hype fits into their long-run plans."

This dovetails with Googles secrecy about their algos, ranking etc.