Another move away from the "pure" motive of organising the worlds knowledge to compiling commercially usefull knowledge?
Google's GBuy Could Be 'Revolutionary' - Forbes.com: "RBC Capital Markets maintained an 'outperform' rating on Google in light of the impending launch of the company's online payment system, currently known as 'GBuy.'
Consumers using GBuy, which is set for release on June 28, will be taken off the merchant's site to complete the payment...This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.
"If harnessed, the precision of this targeting could be revolutionary," wrote RBC analyst Jordan Rohan
On its core search results pages, Google will designate each merchant accepting GBuy as a "trusted GBuy merchant." "
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