Click Fraud: An Industry Crisis? Kevin Lee explains the Google settlement and click fraud. He explains which advertisers may be eligible to collect from the settlement and " whether you should opt in to the proposed settlement and whether you need help managing the click fraud problem going forward"
Three adwords campaign features increase the likelihood of click fraud:
Participation in Google's broader networks.
High CPC (define) keywords in popular markets
Monthly budgets under $20,000 in a competitive marketplace with privately held players
Lee concludes:
"click fraud caught by the engines' filters and clicks that escape detection are quite different across segments, keywords, and bid prices. For some marketers, the occasional fraudulent click can be regarded as a cost of doing business; for others, it may be a major issue."
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