Unified Theory of Google: "Google has been undergoing a remarkable series of changes over the past six months as it adds new features, acquires new technologies and expands its operations. It is no longer a pure search engine company though its search engine is the most popular around the world. Google acknowledged the shift early last summer when CEO Eric Schmidt famously defined Google as a media company.
That is an important distinction moving forward towards global domination. Google is a very big business, one that is growing faster and far more powerful than any other business before it. In seven short years, Google has grown from a university dorm room to universal dominance...
Quick tour of Google lesser projects...
...No honest SEO is 100% certain about anything in regards to Google, however, following the Jagger algorithm update, we are confidently certain Google has incorporated several of the concepts covered in their March 2005 patent application, “Information retrieval based on historical data”. (click here to read our examination of the patent)..
The Unified Theory of Google, (and it is only a theory), suggests to us that as Google grows into itself, it will subtly favour information found within its own databases. We believe this provides a series of indispensable tools along with a basic outline for client campaigns that uses the strengths of Google to propel client sites to the top of the general SERPs."
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