Internet Marketing Secrets and Strategies. Issue #85 February 02 2006: "Does Google trust you? Are you on the list of trusted sites? Do you ever wonder why some sites get the green light and rise to the top of the SERPs (search engine results pages) and why others never seem to get anywhere? It's all about trust....
In VEO you don't play against the search engine algorithm, you ignore it completely. You don't focus on keyword densities, you aim for a happy visitor. You don't sell sell sell products like an affiliate, you brand the site and soft sell the products through articles...
suggests that you have a passion for your topic matter. That you become an expert in your field. Learn it inside out and write about it, putting that content on your site. Advertise the site and build it into a strong brand while soft selling products in the background.
If all this sounds backwards and crazy, remember that Colin's inspiration and motivation, came from that long conversation with Google. It's as close as you'll ever get to them giving an endorsement.
VEO Report: "how to establish trust with Google' - It is not enough to pursue inbound links and tweak your content to match a keyword density formula. In fact these activities will likely erode trust with Google""
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