DMNews.com | News | Article: "With the recent introduction of Google Talk - the search engine's newest voice and instant messaging product - and talk of a plan to purchase large quantities of dark fiber,
some suspect that Google may be readying itself for an all-out venture into the newest online advertising trend, pay per call, writes 10e20's Chris Winfield.
When Google Talk debuted a few weeks ago minus a search box but with added, quality voice capabilities, some advertisers no doubt experienced a tinge of disappointment at not having the ability to push their products on this new platform. But things are looking up for advertisers who subscribe to the notion that while Google Talk is a slight disappointment, it is just a stepping stone in Google’s ultimate plan of using VoIP technology to enter and dominate the pay-per-call industry."
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