Thursday, August 25, 2005

Inside AdSense - Google AdSense team blog

Inside AdSense: "Which is why we're proud to announce the launch of Inside AdSense here at adsense.blogspot.com. We think you'll find it useful and fun. We'll cover all of the items listed above, plus anything else that can help you to grow your AdSense revenue.

You can look forward to posts around 2-3 times a week from an assortment of Googlers involved in the operation of AdSense engineers, product managers, product marketing managers, and operations staff. We hope you'll visit often.

If you have suggestions for our blog, please send them to inside-adsense@google.com.

Posted by Gokul - AdSense Product Manager 8/24/2005 04:39:00 PM "our system now supports cost-per-impression (CPM) bidding. This lets advertisers try out their best ideas while we make sure that that the right economic incentives are in place.

Regardless of bidding method and format, all ads compete for placement on a page - and that means the winning ad meets a high bar for user value . Since site-targeted CPM ads and keyword-targeted CPC ads compete for every slot on a publisher's site, this improves how you make money.

For many publishers, site targeting actually serves as a sales team. When advertisers want to buy space on your site, tell them, "Just bid directly on our site using Google AdWords site targeting!" And the ads placed by our system will run alongside ads targeted directly by marketers"

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