Google AdSense: Tips from Google

Google AdSense check out their illustration in answer to: "Where should I place Google ads on my pages?

The best placement for Google ads varies from page to page, depending on content...'heat map' illustrates these ideal placements on a sample page layout. The colours fade from dark orange (strongest performance) to light yellow (weakest performance). All other things being equal, ad placements above the fold tend to perform better than those below the fold. Ads placed near rich content and navigational aids usually do well because users are focused on those areas of a page.

While this heat map is useful as a positioning guideline, we strongly recommend putting your users first when deciding on ad placement. Think about their behaviour on different pages, and what will be most useful and visible to them. You'll find that the most optimal ad position isn't always what you expect on certain pages.

For example, on pages where users are typically focused on reading an article, ads placed directly below the end of the editorial content tend to perform very well. It's almost as if users finish reading and ask themselves, "What can I do next?" Precisely targeted ads can answer that question for them."

Oddly enough blogger will not allow Google adwords within a post so it cannot appear directly below the rext....