The SEO Blog: The Web We Weave, Linking for Google: April 2005: "Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search engine marketing sites have vanished from Google results under keyword phrases they dominated just last week....
If you or someone you know has been engaged in a link-building plan that relies on link trading between multiple sites that don't actually relate to or do business with each other, you might want to take a few hours to examine your link-building strategies."
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