Google refines content bidding for AdWords advertisers

Seperate bids for adwords on search sites v content sites.
Netimperative - Google refines content bidding for AdWords advertisers: "Google has launched a separate content bidding for AdWords, as the search giant aims to expand its paid-for search services.

The move lets advertisers place one bid for ads that run on content sites and a separate bid for ads that run on search sites within the Google Network. The move could give advertisers greater control in maximising return on investment from search campaigns. Previously, the single keyword bid placed by advertisers was applied to their ads on both search and content pages. In addition, the minimum bid for content is now a static $.01 in the U.S"