Geico, Google settle lawsuit | CNET News.com: "Google and auto insurer GEICO have resolved a high-profile trademark infringement case filed by GEICO against Google over its online advertising practices, the auto insurer said Wednesday...
GEICO, the fourth largest U.S. auto insurer and a unit of investor Warren Buffet's Berkshire Hathaway, said its suit filed in the U.S. District Court for the Eastern District of Virginia "has been resolved to the mutual satisfaction of the parties."
The lawsuit, originally filed in May 2004, had sought to hold Google responsible for trademark infringement for displaying advertising paid for by rival insurers when computer users searched for the word "GEICO" on the Google system.
Terms of the settlement are confidential, Geico said. No further comment on the settlement will be provided, it said. A Google spokesman was not immediately available to comment. "
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