Search Guys Really Don't Talk to the Ad Guys, Do They?

Traffick - Internet Search Enlightenment: "Geez, the Search Guys Really Don't Talk to the Ad Guys, Do They?

Anyone in the SEO game is by now reading Matt Cutts: Gadgets, Google, and SEO blog, and well they should. The 'real insider Googleplex scoop' is so often what emanates from Matt - and for those of us who don't get to 'that part' of the conferences, it's really illuminating reading.

I did scratch my head at Matt's helpful post about how to write queries. 'At Google,' he writes, 'we use [ and ] to mark the beginning and end of queries.'

Those of us over here in paid search world, of course, think [ and ] refer to an exact match in the AdWords interface."