This feature emphasises Google's user centric focus and is a move to let users organise search results according to their own criteria rather than by algorithmic determined ranking (or date in the case of news.)
This raises the question of when and how they will launch personalisation of the main index search results and how this will impact on search engine optimisation?
CNET News.com reports that: "Google began testing new customization features on its news aggregation site Wednesday in a salvo against competition from Microsoft...
Google's News: FAQ: "What is customized news?""We've made a number of improvements to Google News that allow you to customize your News front page by creating sections that focus on topics you care about, for instance, your favorite sports team, technology, or celebrity... "You can also design your custom front page by mixing and matching existing standard sections from the 22 regional editions of Google News from around the globe."
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