SEO Blog Brad Fallon
Summarises the new policy: "Google changed their AdWords policy so that only one ad will display for any one 'displayed URL' for any given search term.
Huh? Simply, this means that when you search for, say, the title of a book, only one ad can appear that shows Amazon.com as the URL in the ad. "
He comments that "by all objective standards (and the most important 'user experience,') this change was a good thing.
The interesting thing to me is that for the first few days many commentators couldn't decide if it was a good thing or a bad thing for those affected by it the most -- affiliates and merchants."
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