Tuesday, November 02, 2004

New Adwords Features - Tools and Reporting - New AdWords Classifications

New Adwords Features - Tools and Reporting: "updates to features and functionality of Adwords interfaces"

stuntdubl started thread: Adwords advisor says: I want to affirm that most changes to the AdWords system are a direct result of Advertiser feedback - and that the suggestions from WebmasterWorld are a huge part of that.

Feedback is also collected from email and phone conversations as well, of course. But I'm not kidding when I say I'll forward suggestions from this Forum each week. Yesterday, for example, I sent roughly 7 pages along to a really big list of folks who actually read it. At least a couple of those pages were from right here. So, many thanks to the Forum for the continued feedback - whether it is postive, or not so pretty.

New AdWords Classifications Coming

AussieWebmaster reports: Sometime in November Google is revamping the classification of keyword status... Strong, Moderate, At Risk and Disabled will be gone. Replacing them will be Active and Disabled, as well as "In Trial".

In Trail has been delivered to meet the problem of quick disabling of terms. Google will use its predictive modelling to know what words are not going to do well and give them more time to run. Instead of the 1,000 impressions and you're out... this new system may allow terms as much as 10 times more access to eyeballs.

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