Google Gains Overall, Competition Builds Niches: "Hitwise placing Google at the top for search in April 2004, with Yahoo! as the number one portal. Google registered more than a 21 percent gain in market share from August 2003 to April 2004, while Yahoo!'s search engine lost nearly 1 full percentage point, and MSN's search function registered a nearly 9 percent decrease in market share during the same period. "
Just as an iProspect study revealed that searchers viewed results differently across the top search engines, Hitwise also found differentiators among the top three search applications. MSN Search had the highest percentage of U.S visits from the sites Hitwise categorized as Shopping and Classifieds; Business and Finance; and Travel, while Yahoo! Search and Google received more U.S. visits from the sites in the Education; News and Media; and Entertainment categories.
Women found paid ads to be more relevant than the men did when searching across Google, Yahoo!, MSN, and AOL. College graduates and Internet veterans found organic results to be more relevant than their non-graduate and Internet novice counterparts.
Demographically, Hitwise found that Google was the preferred search tool for males, while MSN Search appealed to females. Yahoo! was the more popular engine for 18 to 34 year-old searchers, and MSN Search captured the over 55 crowd
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