Sunday, May 23, 2004

India's Secret Army of Ad Clickers - Rupees for Clicks

SecurityForumX :: View topic - India's Secret Army of Ad Clickers - Rupees for Clicks: "Since the introduction of Google Ads and various other 'pay for click' advertising schemes, I have been saying that it was open to abuse and that advertisers that 'pay for clicks' are probably 'paying to support some family in India and not attracting real clients or potential customers...'.

Here is a nice little story out of The Times of India that helps explain why advertisers are getting RIPPED OFF by these ' pay for click schemes '.

Quote:


India's Secret Army of Ad Clickers
The Times Of India:

With her baby on her lap, Maya Sharma (name changed) gets down to work every evening from her eighth-floor flat at Vasant Vihar. Maya's job is to click on online advertisements. She doesn't care about the ads, but diligently keeps count � it's $0.18 to $0.25 per click.

A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200 (up to Rs 9,000) per month.

'It's boring, but it is extra money for a couple of hours of clicking weblinks every day,' says a resident of Delhi's Patparganj, who has kept a $300-target for the summer.

Traffic to click overseas Internet ads � from home loans to insurance � is spreading fast in India. 'I have no interest in what appears when clicking an ad. I care only whether to pause 60 seconds or 90 seconds, as money is credited if you stay online for a fixed time,' says another user.

Here's how it works: online advertisers in developed markets agree to pay hosting website each time an ad is clicked. With performance-based deals becoming dominant on the Internet, intermediaries have sprung up"

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