InfoWorld: The Google way: February 20, 2004: By Chad Dickerson: E-business Strategies: "Quite simply, the Google philosophy can be expressed in five general principles: Work on things that matter, affect everyone in the world, solve problems with algorithms if possible, hire bright people and give them lots of freedom, and don’t be afraid to try new things. As a general practice, Google also requires that its engineers spend 20 percent of their time working on personal technology projects unrelated to their primary projects....
Finally, I think hiring bright people and giving them freedom is a required element of an innovative organization, one that implicitly supports trying new things. The 20 percent personal projects requirement is not unfounded: It�s really an implementation of the organizational �slack� that Tom DeMarco details in his book Slack: Getting Past Burnout, Busywork and the Myth of Total Efficiency. An IT organization running at full throttle all the time is ultimately self-defeating � take it from Google"
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