Google, currently in a quiet period in the run-up to its much-anticipated public stock offering, is likely to make quite a bit of noise by adding audio and video clips to its search services, according to a published report.
Company founders Sergey Brin and Larry Page "made no secret" of plans to add multimedia while attending the annual Allen & Co.-sponsored retreat for media executives in Sun Valley, Idaho, last week, the New York Post reported. A spokeswoman for Mountain View, Calif.-based Google could not confirm the plan, the paper reported.
Immediate speculation raised the idea Google would go beyond radio and TV clips and enter the online music business, selling downloads of music files. "You can't ignore it. There is tons of money to be made off of music," Danny Sullivan, editor of searchenginewatch.com, told the Post.
Audio and video search is already available through Yahoo's (YHOO) AltaVista and America Online's (TWX) Singingfish.com.
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