adsense income...Files: How Google Took the Work Out of Selling Advertising

The New York Times > Business > Your Money > Techno Files: How Google Took the Work Out of Selling Advertising: "The highest returns seem to go to sites devoted to very specific tasks - like SeatGuru.com, which rates best and worst seats on airplanes. Though he was not specific, Matthew Daimler, 26, the founder of SeatGuru, said the program brought him thousands of dollars a month. This new revenue, he said, let him 'change from a hobby site to a business, and the best part is that I don't have to have an ad sales force but am still exposed to hundreds of thousands of advertisers.'"