DMNews.com | News | Article: "For the past week, DM News has been one of the 1,000 users Google invited to test its controversial new e-mail service, Gmail.
A common complaint by Gmail critics is that scanning personal e-mail messages to place ads is invasive... the vast majority of Gmail messages have contained no advertising. Google spokesman David Krane said the company is judicious about the frequency, and users should not expect to see them in most messages...
Of the ads received, some have been impressively targeted, highlighting the potential payoff for advertisers. One e-mail message about a visit to New York to watch a Yankees game was accompanied by text listings offering Yankees tickets and merchandise...
still in testing, however, Gmail often gets it wrong. Invoices from cell-phone providers target listings for invoice services, not cell phones. An e-mail mentioning 9/11 and the war in Iraq triggered listings for online memorials. Krane said Google filtered ads from sensitive subjects and would continue to build this capacity."
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