Why Google is such a great brand: February 09, 2004 issue of New Thinking by Gerry McGovern: "Google has clarity and focus. Google knows that great brands serve a purpose. They are useful. Google genuinely believes in the motto: the searcher is king. It demonstrates that you can put the customer first and make a profit. Google keeps it simple and wins.
What do you think of the following heading?
Solving tomorrow�s challenges. Today.
Why is it, do you think, that you would never find this sort of heading on the homepage of Google? "
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