So much traffic from page 7 SERP!

So much traffic from page 7 SERP!: "the important outcome is traffic, and not a magic ranking number.
During the never ending stream of Florida posts I looked for reports which discussed the effect on traffic numbers rather than obsessing over rankings. To say they were few and far between is somewhat of an understatement.
I realised long ago that while a drop in rankings on primary terms may be a pointer that all is not well, it does not automatically mean a fall in traffic.
I realise that this may seem patronising to our experienced members, but for the benefit of the newbies.... if you are not getting access to your site statistics, and numbers of unique visitors in particular, then do something about it. Decent stats are your best friend and you are flying blind without them."