Tuesday, December 16, 2003

Google Enhances Froogle, Offers New Ad and Search Features

Google Enhances Froogle, Offers New Ad and Search Features: "Google.com users will now also notice three Froogle result links appearing at the top of product-specific query results, similar to the way news links are included for news-oriented queries. These results are focused on specific products, for searches on product names, not categories. Queries need to be very specific to appear in main Google search results...

New Google AdWords features for advertisers include a Visual click-through rate status indicator on the campaign management page indicates how well keywords are performing. The billing summary page has been redesigned to be easier to use, and larger advertisers with contracted spends now see details of account budgets and percentage spent to date."

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