Customers rage at Google tweak | CNET News.com: "Sponsored ads also drove more sales than did ordinary search links, according to the research. About 1.4 percent of the people who clicked on sponsored listings became customers of the advertisers. In comparison, about 0.6 percent of the people who clicked on ordinary search results made a purchase"
"In mid-October, Google expanded broad match so that it now automatically matches keywords to a wider set of terms, including synonyms and misspellings. Advertisers might now see their ads appear in results for search queries that don't use their keyword at all. For example, an ad tied to the keyword 'hotel' might show up in searches on related terms, such as 'vacations' or 'car rentals.'"
Customers rage at Google tweak | CNET News.com: "In addition, Google changed a key measure it uses to determine an ad's placement, known as the 'minimum click-through threshold.' Although Google has not disclosed the new threshold, the company now disables any ad that has a click-through rate lower than 0.5 percent. Also, ads must now show a higher click-through rate than they did previously, in order to appear within a certain broad match phrase."
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