Monday, October 20, 2003

A search engine (& tech change) to keep an eye on...

///ExactSeek makes use of Alexa ranking.
(October 18 2003) ExactSeek, a newcomer to the search engine scene, has announced that it is now using the Alexa ranking for a site for determining the position of a listing in search results.

Alexa, now owned by Amazon.com, is a search bar that tracks user activity. Based on the information gathered, it ranks sites according to popularity. Users of this browser plug in can therefore at all times see how popular a site is among the users of Alexa.

(To see a site's "popularity" without downloading the toolbar, go to Alexa.com and use their Google-based search engine. Click on the link named "site info" next to the relevant search listing.)

"With the exception of Google, the major search engines have offered little in the way of innovation," says Jayde Online CEO, Mel Strocen.

"Factoring user popularity into a ranking algorithm is ground-breaking. Link popularity, keyword density and content relevancy are subject to manipulation by savvy webmasters and SEO specialists. User popularity is a far more reliable indicator of where web sites should rank and gives the surfing public some input on the search results they see."

ExactSeek is definitely one of the smallest search engines around. The database contains some 2 million web pages, but the site receives and indexes some 30000 new site submissions daily. Unlike most search engines ExactSeek actually makes use of meta tag data.

ExactSeek.com: Web Search Engine and Directory
http://www.alexa.com/

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