Google Testing VoIP Ads: "Google confirmed on Tuesday that they are working with Florida based VoIP Inc. to introduce a new system of click-to-call advertising to Adwords, their popular paid search advertisement system. Google has been testing the service since last fall with select advertisers...
The Click-to-Call program brings together two of Google's interests -- Internet phone calls and advertising, said industry analyst David Lemelin of In-Stat...
With Google already exploring print advertising and last month's purchase of radio advertising company dMarc Broadcasting, it's becoming more and more clear that Google's long-term plans are to act as an advertising brokerage for all types of media, not just search and contextual media."
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