www.seo-scoop.com arising from Henk van Ess's blogging re Google evaluators and the surrounding buzz some google insider jargon throws some clues as to what can help or hinder a site in Google rankings...: "
Negative - Thin affiliates: Doorways that send visitors to affiliate programs, earning a commission for doing so, while providing little or no value-added content or service to the user
Positive - Added Value Affiliates: Provide a value-added service to visitors in addition to affiliate links and affiliate content...would still be good sites even without the affiliate links
Rating Search Results:
The following are categories of ratings where search results are evaluated, and each result is considered to be one of the following (from best match to worst match).
Vital: The result (web page) uniquely matches the query. For example, if the user typed the query "Office Max", then a vital result that should show up at the top of the SERPs would be www.officemax.com
Useful: The result is very good and deserves a high position. Useful results should be highly satisfying for the user: if the query is informational, they should be very informative; if the query is transactional, they should allow the user to complete the transaction.
Relevant: A Relevant result is relevant to the query, but may only cover one important aspect of the query, whereas a Useful result would cover the query more broadly and more thoroughly.
Not Relevant: This result is generally not helpful to the user but is still connected in some way, however remotely, with the query.
Off Topic: Completely unrelated to the query
Offensive: what Google would consider a spam page, would either have no merits for ANY query, or may have merits for one query, but definitely NOT for this query
Query Types:
Navigational Query: a query that normally has only one satisfactory result.
Informational Query: a query about a topic where the user expects to be provided with information on the topic
Transactional query: a query where the user expects to conduct a transaction"
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