DMNews.com | News | Article: "Google is likely to expand into brand advertising. By: Brian Morrissey Senior Editor"
Google has begun to test the display of graphical ads on Google Image search. "Currently, it is a small component of our business, but we think it has a very exciting future," CEO Eric Schmidt said of graphical ads...In May, Google began offering advertisers the opportunity to display keyword-targeted graphical ad units on the pages of participating publishers in Google's worldwide AdSense network...Google said its ad system would determine whether to display an image ad over a text ad based on relevance and performance...
The Google spokesman said the company is selling image ads both through its direct sales force and its agency relations team, led by Chris Theodoros...
Schmidt said any moves Google makes would keep with its mantra of only serving relevant ads that users find useful. "We just don't do untargeted ads," he said."
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