From Search Engine News by Andy Beal Search Engine News :: Search Engine Lowdown: Google Exec Spills the Beans!: Quote:
Branding: "28% of Google searches are for a "product name", 9% are for a "brand name" and 5% are searches for a "company name". "Brand" keywords also have a 8x higher ROI than generic keywords. Not sure if that is for all searches or just consumer-product related searches, but either way it demonstrates the importance of making sure your site shows up on the SERPs for your brand."
Reach: "Google admits that it can only reach 5% of web page traffic via Google.com and its search partners. With their contextual ad partners, that jumps to 80%. Kind of important if they are to meet that 50% annual revenue growth predicted by CSFB."
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