Friday, January 30, 2004
Google faces trademark suit over keyword ads | CNET News.com
Google faces trademark suit over keyword ads | CNET News.com: "A lawsuit filed this week has intensified an ongoing dispute over whether Google's policy of selling ads related to search terms is legal or involves trademark infringement. "
About.com : http://www.seoinc.com/seo-newsletters/seo-enewsVol6-Google-Hilltop.html#Google-Removes-DNS-Entries
About.com : http://www.seoinc.com/seo-newsletters/seo-enewsVol6-Google-Hilltop.html#Google-Removes-DNS-Entries: "Google removes DNS entries from the data base = No more Google Dance Tools?"
GOOGLE Hilltop Algorithm Changes Vol6 1-27-2004
SEO Insites GOOGLE Hilltop Algorithm Changes Vol6 1-27-2004
Here is what the Hilltop Algorithm looks like:
Old Google Ranking Formula = {(1-d)+a (RS)} * {(1-e)+b (PR * fb)} New Google Ranking Formula = {(1-d)+a (RS)} * {(1-e)+b (PR * fb)} * {(1-f)+c (LS)}
Google quickly found that the Hilltop algorithm also had flaws. So Google created a two-step search process that combines PageRank technology and the Hilltop algorithm.So how do companies continue to enjoy top rankings on Google?Getting top rankings on Google depends on meeting the criteria of PageRank and Hilltop. Therefore, companies have to receive significant numbers votes or quality links from authority sites (PageRank) and have meaningful / relevant hypertext links (Hilltop) inbound to their web pages. Just as it has always been, Content is critical and linking is now more important that ever.Two Conclusions can be drawn from our research:
1.Google is not trying to force companies to buy keywords; it is simply trying to improve its algorithm.
2.The search engine optimization methodology and strategies used to achieve top placements just became significantly more complicated with the addition of Hilltop With Google handling 75 to 85 percent of all search requests, companies doing business on the Web must retain top rankings in the search engines in order to survive. And that means making sure that your firm satisfies the criteria of the two algorithms.
Here is what the Hilltop Algorithm looks like:
Old Google Ranking Formula = {(1-d)+a (RS)} * {(1-e)+b (PR * fb)} New Google Ranking Formula = {(1-d)+a (RS)} * {(1-e)+b (PR * fb)} * {(1-f)+c (LS)}
Google quickly found that the Hilltop algorithm also had flaws. So Google created a two-step search process that combines PageRank technology and the Hilltop algorithm.So how do companies continue to enjoy top rankings on Google?Getting top rankings on Google depends on meeting the criteria of PageRank and Hilltop. Therefore, companies have to receive significant numbers votes or quality links from authority sites (PageRank) and have meaningful / relevant hypertext links (Hilltop) inbound to their web pages. Just as it has always been, Content is critical and linking is now more important that ever.Two Conclusions can be drawn from our research:
1.Google is not trying to force companies to buy keywords; it is simply trying to improve its algorithm.
2.The search engine optimization methodology and strategies used to achieve top placements just became significantly more complicated with the addition of Hilltop With Google handling 75 to 85 percent of all search requests, companies doing business on the Web must retain top rankings in the search engines in order to survive. And that means making sure that your firm satisfies the criteria of the two algorithms.
SEO Insites GOOGLE Hilltop Algorithm Changes Vol6 1-27-2004
SEO Insites GOOGLE Hilltop Algorithm Changes Vol6 1-27-2004: "ogle removes DNS entries from the data base = No more Google Dance Tools?"
Tuesday, January 27, 2004
Major Google Update
Major Google Update -> High Rankings Search Engine Optimization Forum: "there seems to have been another major update on google"
labs.google.com - Papers by Googlers
labs.google.com - Papers by Googlers: "Below is a partial list of papers written by people now at Google, showing the range of backgrounds of people in Google Engineering"
Saturday, January 24, 2004
Google spawns social networking service | CNET News.com
Google spawns social networking service | CNET News.com: "A Google representative said that the site is the independent project of one of its engineers, Orkut Buyukkokten, who works on user interface design for Google. Buyukkokten, a computer science doctoral candidate at Stanford University before joining Google, created Orkut.com in the past several months by working on it about one day a week--an amount that Google asks all of its engineers to devote to personal projects. Buyukkokten, with the help of a few other engineers, developed Orkut out of his passion for social networking services...
The goal of a social networking service is a far cry from Google's long-stated mission of organizing the world's information. Instead of helping connect people to information on the Web, it would be helping people connect with other people.
It also once again raises the notion that Google aspires to become a portal like Yahoo, something that the company has long denied. Google already helps people shop, read news, thwart pop-up advertisements, get stock information and publish to the Web"
orkut - helpMembership to orkut is by invitation only.
If you have a friend who's a member of orkut, have them invite you to join.
The goal of a social networking service is a far cry from Google's long-stated mission of organizing the world's information. Instead of helping connect people to information on the Web, it would be helping people connect with other people.
It also once again raises the notion that Google aspires to become a portal like Yahoo, something that the company has long denied. Google already helps people shop, read news, thwart pop-up advertisements, get stock information and publish to the Web"
orkut - helpMembership to orkut is by invitation only.
If you have a friend who's a member of orkut, have them invite you to join.
Friday, January 23, 2004
eyefortravel.com - Travel Distribution News, Events and Analysis
eyefortravel.com - Travel Distribution News, Events and Analysis: "BT Openzone Access Points at Railway Stations
BT Openzone will be available at 13 key railway stations by spring of this year - with more to follow. The roll out will mean that passengers will be able to surf the web wirelessly at broadband speed from stations in the capital at Euston, Liverpool Street, Waterloo, Victoria, Fenchurch Street, Paddington, Cannon Street, and Charing Cross. (1/23/2004)
In other parts of England, commuters and other passengers will be able to sample the benefit of BT Openzone service at Birmingham New Street, Leeds City, Manchester Piccadilly and Liverpool Lime Street. North of the border, Edinburgh Waverley will have its own BT Openzone access point.
In addition, BT Openzone access points will be installed at London Bridge and Glasgow Central by summer, taking the total to 15 stations."
BT Openzone will be available at 13 key railway stations by spring of this year - with more to follow. The roll out will mean that passengers will be able to surf the web wirelessly at broadband speed from stations in the capital at Euston, Liverpool Street, Waterloo, Victoria, Fenchurch Street, Paddington, Cannon Street, and Charing Cross. (1/23/2004)
In other parts of England, commuters and other passengers will be able to sample the benefit of BT Openzone service at Birmingham New Street, Leeds City, Manchester Piccadilly and Liverpool Lime Street. North of the border, Edinburgh Waverley will have its own BT Openzone access point.
In addition, BT Openzone access points will be installed at London Bridge and Glasgow Central by summer, taking the total to 15 stations."
Thursday, January 22, 2004
Free Charts Generated from your Google Adsense Reports
Free Charts Generated from your Google Adsense Reports: "charts based on your
Google AdSense Reports"
Google AdSense Reports"
Tuesday, January 20, 2004
Search Engine Theme Pyramids
Search Engine Theme Pyramids: "The whole Themes theory is to look at the site as a whole and compartmentalize it. Start with broad content (1 keyword) and work your way down to the specific keywords you want to target. Then link to the topics above and below, but not across, to reinforce the pages with link text and insite link popularity"
Semantics -> High Rankings Search Engine Optimization Forum
Semantics -> High Rankings Search Engine Optimization Forum: This "paper that describes the processes that were going on over at Applied Semantics before Google bought them up. It's long and you probably won't even be able to get it in a single read - pretty heavy stuff in there. If you can muscle your way through and then go back to the stuff you aren't clear on, you'll have an excellent foundation for understanding how all this works.
Cover Page: "Patterns in Unstructured Data
Discovery, Aggregation, and Visualization"
This paper doesn't deal specifically with Google, but is an overview of the entire thing (though it does explain some potential uses for it - a search engine included). Once you wrap your mind around the concepts, you can almost look at Google and see it happening.
Also bear in mind that this is only part of it. There's Topic Sensitive PageRank and LocalRank that are also somewhat new to the game (within the last year) and vastly overlooked (I suppose due to the complexities of it all) by most. With the semantics kicking in, the levels of integration of these two are also boosted considerably....
Interesting theory:
So, in your competitive markets where people vie for the same terms and everyone is optimizing pages for the "terms" and not the "concept" of a "martin guitar" owned by "Scott Rahin", the whole semantics thing falls apart.
In the end, if there's a sector like this (think "real estate" and "hotels" and "airfares" and other highly optimized and competitive areas) then the semantics have no hope of working so it either works poorly, or Google has something in there to kick that part of the algo out. ...
Comments re:August 2009: How Google beat Amazon and Ebay to the Semantic Web (Ftrain.com): "Amazon, remember, scooped up Alexa a while back. Alexa isn't so much a "search" property, but rather, an "indexing engine" which is, as this article points out, the primary problem with the Semantic Web - you have no way of indexing all the documents...
How Consistent Page Structure Allows Google To Extract and Assume Specific Information, we can see how Google doesn't always need an RDF feed to make its Semantic extractions. It just needs to be set up in a way that it can identify what's what. In that example, you can also see that it doesn't necessarily have to be products for which it's extracting the information. And, even if you only have a few pages on your site, you can still be in good shape if there are enough people in your sector using the same "pointer words" and they have employed consistency factors (even if they aren't exactly consistent with your own layout). This post also talks about how URL structure (even though what you name the directories and pages isn't important) can help in this too.
This post about navigational structure helps you understand how you can use site structure to achieve the same types of results. The pyramid scheme (in this case, that's a good thing) allows your "pointers" to be pointing to concepts on the deeper pages and not on the same page as in the first example.
----
I should point out that these techniques now work very well on larger sites.
...the semantics portion of the algo is only going to increase in importance. It does work - if you are presenting the data to them in the right way. There will be a grace period (how long? I dunno) where you'll be able to rank well using the "keyword" model but over the next 12-24 months, expect that model to slowly and progressively become less effective as more and more SEOs embrace the new technology and those patterns and semantic extrapolations become more the norm in web design."
NEW CONCEPTS: TSPR (Topic Sensitive PageRank) and LocalRank
ARTICLES & PAPERS REFERRED TO ABOVE:
:August 2009: How Google beat Amazon and Ebay to the Semantic Web (Ftrain.com)
Cover Page: "Patterns in Unstructured Data
Discovery, Aggregation, and Visualization"
Scientific American: The Semantic Web: "The Semantic Web
A new form of Web content that is meaningful to computers will unleash a revolution of new possibilities
By Tim Berners-Lee, James Hendler and Ora Lassila "
Integrating Applications on the Semantic Web: "For the Web to reach its full potential, it must evolve into this Semantic Web, providing a universally accessible platform that allows data to be shared and processed by automated tools as well as by people"
RDF Semantics: "This is a specification of a precise semantics, and corresponding complete systems of inference rules, for the Resource Description Framework (RDF) and RDF Schema (RDFS)."
Heavy:
Sitemaps? -> High Rankings Search Engine Optimization Forum: "The page relationships are derived from linking structure, not URL structure. "
How Consistent Page Structure Allows Google To Extract and Assume Specific Information, we can see how Google doesn't always need an RDF feed to make its Semantic extractions. It just needs to be set up in a way that it can identify what's what. In that example, you can also see that it doesn't necessarily have to be products for which it's extracting the information. And, even if you only have a few pages on your site, you can still be in good shape if there are enough people in your sector using the same "pointer words" and they have employed consistency factors (even if they aren't exactly consistent with your own layout). This post also talks about how URL structure (even though what you name the directories and pages isn't important) can help in this too.
Learn From A Forum's Structural Design -> High Rankings Search Engine Optimization Forum: "a sitemap is murder on your PR. PR works in a way where a page has a certain 'number' assigned to it. 80% of that number is divided up equally amongst all the outgoing links on that page and passed along to the next page. So if you had regular navigation that passed through a couple of pages, your site would start with a high PR out front and get a little lower at the next level and a little lower at the next level and so on. Your 'broader' less focused pages (the ones with the more general and more competitive search terms) will have a higher PR and your more specific pages (the ones with focused terms that aren't as competitive and don't need as much PR to rank well) get less PR.
When you link through the sitemap, though, all of your pages get an equal share of a highly dilluted amount of pagerank.
---
Oh - and Google's only going to crawl a certain number of links on a page. I think their site says 100, but I suspect that it may be higher in some cases. PR of the page with all the links on it seems to have a bearing upon how many of those links on it Google will bother to crawl.
So, if your site has 125 pages, then 25 pages of your site will never get crawled. "
Cover Page: "Patterns in Unstructured Data
Discovery, Aggregation, and Visualization"
This paper doesn't deal specifically with Google, but is an overview of the entire thing (though it does explain some potential uses for it - a search engine included). Once you wrap your mind around the concepts, you can almost look at Google and see it happening.
Also bear in mind that this is only part of it. There's Topic Sensitive PageRank and LocalRank that are also somewhat new to the game (within the last year) and vastly overlooked (I suppose due to the complexities of it all) by most. With the semantics kicking in, the levels of integration of these two are also boosted considerably....
Interesting theory:
So, in your competitive markets where people vie for the same terms and everyone is optimizing pages for the "terms" and not the "concept" of a "martin guitar" owned by "Scott Rahin", the whole semantics thing falls apart.
In the end, if there's a sector like this (think "real estate" and "hotels" and "airfares" and other highly optimized and competitive areas) then the semantics have no hope of working so it either works poorly, or Google has something in there to kick that part of the algo out. ...
Comments re:August 2009: How Google beat Amazon and Ebay to the Semantic Web (Ftrain.com): "Amazon, remember, scooped up Alexa a while back. Alexa isn't so much a "search" property, but rather, an "indexing engine" which is, as this article points out, the primary problem with the Semantic Web - you have no way of indexing all the documents...
How Consistent Page Structure Allows Google To Extract and Assume Specific Information, we can see how Google doesn't always need an RDF feed to make its Semantic extractions. It just needs to be set up in a way that it can identify what's what. In that example, you can also see that it doesn't necessarily have to be products for which it's extracting the information. And, even if you only have a few pages on your site, you can still be in good shape if there are enough people in your sector using the same "pointer words" and they have employed consistency factors (even if they aren't exactly consistent with your own layout). This post also talks about how URL structure (even though what you name the directories and pages isn't important) can help in this too.
This post about navigational structure helps you understand how you can use site structure to achieve the same types of results. The pyramid scheme (in this case, that's a good thing) allows your "pointers" to be pointing to concepts on the deeper pages and not on the same page as in the first example.
----
I should point out that these techniques now work very well on larger sites.
...the semantics portion of the algo is only going to increase in importance. It does work - if you are presenting the data to them in the right way. There will be a grace period (how long? I dunno) where you'll be able to rank well using the "keyword" model but over the next 12-24 months, expect that model to slowly and progressively become less effective as more and more SEOs embrace the new technology and those patterns and semantic extrapolations become more the norm in web design."
NEW CONCEPTS: TSPR (Topic Sensitive PageRank) and LocalRank
ARTICLES & PAPERS REFERRED TO ABOVE:
:August 2009: How Google beat Amazon and Ebay to the Semantic Web (Ftrain.com)
Cover Page: "Patterns in Unstructured Data
Discovery, Aggregation, and Visualization"
Scientific American: The Semantic Web: "The Semantic Web
A new form of Web content that is meaningful to computers will unleash a revolution of new possibilities
By Tim Berners-Lee, James Hendler and Ora Lassila "
Integrating Applications on the Semantic Web: "For the Web to reach its full potential, it must evolve into this Semantic Web, providing a universally accessible platform that allows data to be shared and processed by automated tools as well as by people"
RDF Semantics: "This is a specification of a precise semantics, and corresponding complete systems of inference rules, for the Resource Description Framework (RDF) and RDF Schema (RDFS)."
Heavy:
Sitemaps? -> High Rankings Search Engine Optimization Forum: "The page relationships are derived from linking structure, not URL structure. "
How Consistent Page Structure Allows Google To Extract and Assume Specific Information, we can see how Google doesn't always need an RDF feed to make its Semantic extractions. It just needs to be set up in a way that it can identify what's what. In that example, you can also see that it doesn't necessarily have to be products for which it's extracting the information. And, even if you only have a few pages on your site, you can still be in good shape if there are enough people in your sector using the same "pointer words" and they have employed consistency factors (even if they aren't exactly consistent with your own layout). This post also talks about how URL structure (even though what you name the directories and pages isn't important) can help in this too.
Learn From A Forum's Structural Design -> High Rankings Search Engine Optimization Forum: "a sitemap is murder on your PR. PR works in a way where a page has a certain 'number' assigned to it. 80% of that number is divided up equally amongst all the outgoing links on that page and passed along to the next page. So if you had regular navigation that passed through a couple of pages, your site would start with a high PR out front and get a little lower at the next level and a little lower at the next level and so on. Your 'broader' less focused pages (the ones with the more general and more competitive search terms) will have a higher PR and your more specific pages (the ones with focused terms that aren't as competitive and don't need as much PR to rank well) get less PR.
When you link through the sitemap, though, all of your pages get an equal share of a highly dilluted amount of pagerank.
---
Oh - and Google's only going to crawl a certain number of links on a page. I think their site says 100, but I suspect that it may be higher in some cases. PR of the page with all the links on it seems to have a bearing upon how many of those links on it Google will bother to crawl.
So, if your site has 125 pages, then 25 pages of your site will never get crawled. "
CNN.com - Sources: Google developing ad service for e-mail - Jan. 19, 2004
CNN.com - Sources: Google developing ad service for e-mail - Jan. 19, 2004: "Google developing ad service for e-mail"
Google is getting more and more concerned about locking in users. It wouldn't surprise me if they did something very sophisticated with e-mail,' said Danny Sullivan, editor of SearchEngineWatch.com, who tracks the industry.' Apparently, Google has purchased an e-mail management software maker and registered the domain name googlemail.com. The article also speculates that Google is slowly on the way to becoming a full-fledged portal, with the gradual addition of more and more portal-like features like Froogle.
In an e-mail response to questions from Reuters, (Google) spokesman David Krane said, "Google has a number of projects in the works to test monetization in various scenarios.
"In fact, Google's AdSense contextual ads are already used in a number of e-mail newsletters," he said
Future????
Google Eyes New Email Service, Expansion: "You log into your GoogleMail account, and it has emailed you an entire evening's worth of web crawling for the data you were looking for. It's searched for places for your for your next vacation, and has managed to provide you with not only information, but Froogle'd for the best prices too. It's suggested things you'd like to do, and gone out and found the most popular sites about that as well. All you have to do is log into your Google HomePage and accept its suggestions, or negotiate with your own little GoogleBot for other venues.
Could this be the beginning of intelligent software agents? It would seem that if anyone could bring such a thing to us, it would be the Google folks"
"
Google is getting more and more concerned about locking in users. It wouldn't surprise me if they did something very sophisticated with e-mail,' said Danny Sullivan, editor of SearchEngineWatch.com, who tracks the industry.' Apparently, Google has purchased an e-mail management software maker and registered the domain name googlemail.com. The article also speculates that Google is slowly on the way to becoming a full-fledged portal, with the gradual addition of more and more portal-like features like Froogle.
In an e-mail response to questions from Reuters, (Google) spokesman David Krane said, "Google has a number of projects in the works to test monetization in various scenarios.
"In fact, Google's AdSense contextual ads are already used in a number of e-mail newsletters," he said
Future????
Google Eyes New Email Service, Expansion: "You log into your GoogleMail account, and it has emailed you an entire evening's worth of web crawling for the data you were looking for. It's searched for places for your for your next vacation, and has managed to provide you with not only information, but Froogle'd for the best prices too. It's suggested things you'd like to do, and gone out and found the most popular sites about that as well. All you have to do is log into your Google HomePage and accept its suggestions, or negotiate with your own little GoogleBot for other venues.
Could this be the beginning of intelligent software agents? It would seem that if anyone could bring such a thing to us, it would be the Google folks"
"
Friday, January 16, 2004
Resellers online , trademarks & Google
I-Search Digest
Understanding Internet Search Technology
2004-01-15| Issue #582
MarketingWonk: Archives (online marketing and advertising news sorted by date and category)
Google has informed me that the trademark owner has complained about
the improper use of their trademark in our listing:
----------------------------------------------
Campaign: 'New Drivewerks Campaign,' Ad Group: 'Ad Group 17'
----------------------------------------------
KEYWORD(S): LifeLine, LifeLine Safety Kits, LifeLine Safety Travel
Kits, Lifeline First Aide Kits
Action taken: Disapproved
Issue(s): Keyword trademark term
~~~~~~~~~
SUGGESTIONS:
-> Keywords: We have disapproved the trademark term "Lifeline" and/or
variations of this keyword in your Google AdWords campaign.
This indeed opens up a huge can of worms. Suppose that you sell
automotive parts for Fords. If you can't use the name "Ford" in the search
listing, then the applicability of your paid-search listings is nearly
worthless. It would appear that it would be only a matter of time
before Google starts receiving hundreds of letters from trademark owners who
want AdWords listings pulled from the Queue (let's eventually include
Overture in there as well). If this continues, it will indeed have a
profound impact on paid search results. For example, if you typed in
"Cisco Routers" into Google, 100% of the AdWords listed use the
trademarked name "Cisco."
Trouble is brewing, any comments anyone? I'm going to have my SEO firm
(BeyondInk.com) look into alternative ways around this problem...
One question becomes, is your issue with Google or with the trademark holder? In particular, there is a big problem of trademark-holder-reseller relations that may speak to an unhealthy relationship there more than it does to any issue with Google and how they handle issues (or to the law, for that matter). Interestingly, though, such issues have been around for quite awhile in SEM even where one is not paying for keywords. There is competition amongst, for example, whether a weight-loss-company franchisee will get traffic to their site on certain keywords ("Jenny Craig South Florida") or whether the parent company takes a stand and begins making all sorts of demands of its franchisees regarding their marketing methods (including content, page titles, meta tags, etc.). It's a messy business and very often not somethng Google is in a position to solve. To their credit, in asking for a ruling on the American Blind case, Google seems to have taken the initiative in wanting to establish some legal principles where there currently are few precedents. You're quite right, though, a seller of Ford parts needs the leeway to be able to advertise to buyers of these, and surely, it should be neither Ford's nor Google's decision whether they're allowed to do this. Google would probably rather allow it, but they need the sanction of a court ruling or two, presumably, to give them the confidence to resist large trademark holders' complaints. In your case, unfortunately it seems that you might have to actually pursue legal action to be reinstated on those terms. It would not be a terrible idea to contact Google directly first to state your case,
Understanding Internet Search Technology
2004-01-15| Issue #582
MarketingWonk: Archives (online marketing and advertising news sorted by date and category)
Google has informed me that the trademark owner has complained about
the improper use of their trademark in our listing:
----------------------------------------------
Campaign: 'New Drivewerks Campaign,' Ad Group: 'Ad Group 17'
----------------------------------------------
KEYWORD(S): LifeLine, LifeLine Safety Kits, LifeLine Safety Travel
Kits, Lifeline First Aide Kits
Action taken: Disapproved
Issue(s): Keyword trademark term
~~~~~~~~~
SUGGESTIONS:
-> Keywords: We have disapproved the trademark term "Lifeline" and/or
variations of this keyword in your Google AdWords campaign.
This indeed opens up a huge can of worms. Suppose that you sell
automotive parts for Fords. If you can't use the name "Ford" in the search
listing, then the applicability of your paid-search listings is nearly
worthless. It would appear that it would be only a matter of time
before Google starts receiving hundreds of letters from trademark owners who
want AdWords listings pulled from the Queue (let's eventually include
Overture in there as well). If this continues, it will indeed have a
profound impact on paid search results. For example, if you typed in
"Cisco Routers" into Google, 100% of the AdWords listed use the
trademarked name "Cisco."
Trouble is brewing, any comments anyone? I'm going to have my SEO firm
(BeyondInk.com) look into alternative ways around this problem...
One question becomes, is your issue with Google or with the trademark holder? In particular, there is a big problem of trademark-holder-reseller relations that may speak to an unhealthy relationship there more than it does to any issue with Google and how they handle issues (or to the law, for that matter). Interestingly, though, such issues have been around for quite awhile in SEM even where one is not paying for keywords. There is competition amongst, for example, whether a weight-loss-company franchisee will get traffic to their site on certain keywords ("Jenny Craig South Florida") or whether the parent company takes a stand and begins making all sorts of demands of its franchisees regarding their marketing methods (including content, page titles, meta tags, etc.). It's a messy business and very often not somethng Google is in a position to solve. To their credit, in asking for a ruling on the American Blind case, Google seems to have taken the initiative in wanting to establish some legal principles where there currently are few precedents. You're quite right, though, a seller of Ford parts needs the leeway to be able to advertise to buyers of these, and surely, it should be neither Ford's nor Google's decision whether they're allowed to do this. Google would probably rather allow it, but they need the sanction of a court ruling or two, presumably, to give them the confidence to resist large trademark holders' complaints. In your case, unfortunately it seems that you might have to actually pursue legal action to be reinstated on those terms. It would not be a terrible idea to contact Google directly first to state your case,
Thursday, January 15, 2004
Google Fans Fill Web With Buzz Over IPO (TechNews.com)
Google Fans Fill Web With Buzz Over IPO (TechNews.com): "going public is not Brin's and Page's first choice. Both have indicated in past statements that they're in no hurry to do an IPO. But because of Securities and Exchange Commission regulations governing private companies of a certain size, Google would be forced to disclose its financials this spring even if it didn't go public. Since the company will soon lose a key benefit of staying private, most Google analysts consider it a near-certainty that the company will try to reap the rewards of going public. And the rewards could be enormous. "
Prospect Google IPO similar scenario to netscape...
Prospect Google IPO similar scenario to netscape...
People worth looking up....HSMAI names top marketing minds in hospitality
HSMAI names top marketing minds in hospitality: "HSMAI's 'Hot List' of 25 Most Extraordinary Sales & Marketing Minds in Hospitality & Travel
- Mickey Arison, CEO, Carnival Cruise Lines
- Jim Berra, Vice President, Loyalty Marketing, Starwood Hotels & Resorts
- Dan Collins, Vice President of Marketing, The Ritz-Carlton Hotel Company
- Amy Curtis-McIntyre, Vice President of Marketing, JetBlue
- Mike Dimond, CHME, Senior Vice President of Marketing, The Broadmoor Resort
- Dorothy Dowling, Vice President of Sales & Marketing, ARAMARK, Sports & Entertainment
- Dan Hanrahan, Senior Vice President, Royal Caribbean
- Vicky Freed, Senior Vice President of Sales & Marketing, Carnival Cruise Lines
- Dave Hartvigsen, Senior Vice President of Lodging, Intrawest
- Priscilla Hurley, Director of Marketing Communications, Affinia Hospitality
- Dave Johnson, CEO, Aimbridge Hospitality
- Andrew Jordan, Executive Vice President of Sales & Marketing & CMO, Wyndham International
- Mike Leven, President & CEO, US Franchise Systems
- David Neeleman, CEO, JetBlue Airways
- Jill Noblett, Vice President of Loyalty and Direct Marketing, Cendant Corporation
- Betsy O'Rourke, Senior Vice President of Marketing and Communications, Travel Industry Association of America
- Steve Pinetti, Senior Vice President of Sales and Marketing, Kimpton Hotels & Restaurants
- Spencer Rascoff, Vice President, Hotels and Packages, Hotwire.com
- Michael Reichartz, Vice President, Lodging, Expedia.com
- Barry S. Sternlicht, Executive Chairman, Starwood Hotels & Resorts
- Tom Storey, Executive Vice President, Fairmont Hotels & Resorts
- Jens Thraenhart, Director of Internet Strategy, Fair"
- Mickey Arison, CEO, Carnival Cruise Lines
- Jim Berra, Vice President, Loyalty Marketing, Starwood Hotels & Resorts
- Dan Collins, Vice President of Marketing, The Ritz-Carlton Hotel Company
- Amy Curtis-McIntyre, Vice President of Marketing, JetBlue
- Mike Dimond, CHME, Senior Vice President of Marketing, The Broadmoor Resort
- Dorothy Dowling, Vice President of Sales & Marketing, ARAMARK, Sports & Entertainment
- Dan Hanrahan, Senior Vice President, Royal Caribbean
- Vicky Freed, Senior Vice President of Sales & Marketing, Carnival Cruise Lines
- Dave Hartvigsen, Senior Vice President of Lodging, Intrawest
- Priscilla Hurley, Director of Marketing Communications, Affinia Hospitality
- Dave Johnson, CEO, Aimbridge Hospitality
- Andrew Jordan, Executive Vice President of Sales & Marketing & CMO, Wyndham International
- Mike Leven, President & CEO, US Franchise Systems
- David Neeleman, CEO, JetBlue Airways
- Jill Noblett, Vice President of Loyalty and Direct Marketing, Cendant Corporation
- Betsy O'Rourke, Senior Vice President of Marketing and Communications, Travel Industry Association of America
- Steve Pinetti, Senior Vice President of Sales and Marketing, Kimpton Hotels & Restaurants
- Spencer Rascoff, Vice President, Hotels and Packages, Hotwire.com
- Michael Reichartz, Vice President, Lodging, Expedia.com
- Barry S. Sternlicht, Executive Chairman, Starwood Hotels & Resorts
- Tom Storey, Executive Vice President, Fairmont Hotels & Resorts
- Jens Thraenhart, Director of Internet Strategy, Fair"
Google adds travel search tools
Google adds travel search tools: "Google has also added new travel-related tools, allowing users to check the status of U.S. flights by typing a flight number into the query bar, or check the weather at a particular airport by entering the airport's three-letter code and the word 'airport.' "
Mike Grehan - Yahoo v Google
Features: "Unless you've been living in Saddam Hussein's last known address for the past month or so, then you may not be aware that Google is being ousted from Yahoo! And in its place comes Inktomi. Hence Yahootomi"
Search Engine Wars - Innovate To Survive in 2004
Search Engine Wars - Innovate To Survive in 2004: "Search Engine Wars - Innovate To Survive in 2004"
Wednesday, January 14, 2004
Google special searches
Just a reminder:
Free Pint - Helping you use the Web for your work: "TIP OF THE MONTH: Some Hidden Google Tools
I know, I know... you're already an expert Google searcher, and you've been using Google since you were in short pants (now, that's an expression that dates me, isn't it?). But I'm still going to toss out a few tools and resources that you might not have found already.
* If you want all of Google's tools and options conveniently displayed on a single screen, try FaganFinder (http://www.faganfinder.com/google.html). I like it because I am reminded of all the choices I have and settings I can tweak, including toggling the Duplicates Filter on or off, using the file format search, and setting the number of results per page. It even has handy links for typing non-English letters.
* Right now, the only search engines that support the 'NEAR' operator (search for this word within X words of that word) are Alta Vista and MSN. But there's a nifty Google hack called Google API Proximity Search (GAPS) that lets you look for two words within one, two or three words of each other. Head over to http://www.staggernation.com/cgi-bin/gaps.cgi and try it out.
* Google has a synonym feature that lets you search for not only the word you type in the search box but also for some common synonyms of the word. The syntax is ~word, so, for example, if you type ~food in the search box, you will also retrieve web pages that have the word cooking, nutrition, recipe or restaurant. Sometimes that's a nifty tool, but it has its drawbacks. I tried ~aluminum and it not only retrieved pages with the British equivalent, aluminium, and words with the atomic symbol AL, but also pages that mentioned Weird Al Yankovic, Al Jazeera, Al-Anon, and the official page for the state of Alabama. Use thi"
Free Pint - Helping you use the Web for your work: "TIP OF THE MONTH: Some Hidden Google Tools
I know, I know... you're already an expert Google searcher, and you've been using Google since you were in short pants (now, that's an expression that dates me, isn't it?). But I'm still going to toss out a few tools and resources that you might not have found already.
* If you want all of Google's tools and options conveniently displayed on a single screen, try FaganFinder (http://www.faganfinder.com/google.html). I like it because I am reminded of all the choices I have and settings I can tweak, including toggling the Duplicates Filter on or off, using the file format search, and setting the number of results per page. It even has handy links for typing non-English letters.
* Right now, the only search engines that support the 'NEAR' operator (search for this word within X words of that word) are Alta Vista and MSN. But there's a nifty Google hack called Google API Proximity Search (GAPS) that lets you look for two words within one, two or three words of each other. Head over to http://www.staggernation.com/cgi-bin/gaps.cgi and try it out.
* Google has a synonym feature that lets you search for not only the word you type in the search box but also for some common synonyms of the word. The syntax is ~word, so, for example, if you type ~food in the search box, you will also retrieve web pages that have the word cooking, nutrition, recipe or restaurant. Sometimes that's a nifty tool, but it has its drawbacks. I tried ~aluminum and it not only retrieved pages with the British equivalent, aluminium, and words with the atomic symbol AL, but also pages that mentioned Weird Al Yankovic, Al Jazeera, Al-Anon, and the official page for the state of Alabama. Use thi"
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