Google pulls out of ad deal with Yahoo
Search giant seeks to avoid 'protracted legal battle' over partnership
(MarketWatch) -- Google Inc. pulled out of its proposed advertising partnership with Yahoo Inc. under pressure from regulators and clients Wednesday, leaving Yahoo's future in question as it struggles to maintain its share of the growing market for search advertising on the Internet.
However, by Wednesday afternoon shares of Yahoo said four months of antitrust review of the Yahoo partnership made clear that regulators and some advertisers "continue to have concerns" about it.
"Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners," Google's chief counsel, David Drummond, said in the statement. "That wouldn't have been in the long-term interests of Google or our users, so we have decided to end the agreement."
What does this mean for the future of paid search ads? Yahoo said it was disappointed by Google's move, and maintained that the scuttled partnership would have been constructive for everyone. Yahoo had anticipated seeing hundreds of millions in additional annual revenue as a result of the deal...
Thursday, November 06, 2008
Monday, October 27, 2008
Google 'reintroduces' gambling ads to Adwords | Internet Marketing News and Blog | E-consultancy.com
Google 'reintroduces' gambling ads to Adwords | Internet Marketing News and Blog | E-consultancy.com: "“Google AdWords allows online gambling advertisements to target Great Britain (England, Scotland, or Wales) as long as the advertiser is registered with the Gambling Commission and provides a valid operating license number. Advertisers based outside the UK and within the European Economic Area who wish to target online gambling ads to England, Scotland, or Wales must be licensed to advertise online gambling in their respective country.”
Gaming operators are advised to create a new account specifically for gambling-related campaigns (even if they already advertise with Google), and then apply by filling out a form and making various legal declarations.
Ads can only be targeted to England, Scotland and Wales. Failure to comply with this rule may result in account termination. Affiliates need to comply with these rules too, so be careful out there.
Although the new policy will open things up, there have been plenty of gambling ads on Google during the ban. A misspelling can do wonders. This can be seen today. A search on ‘online gambling’ yields no results (not for long, I suspect), but a cheeky typo makes all the difference.
Anybody who types in ‘online gmabling’ will see ads from brands such as 888, Cantor Casino, Bet 365, with ad text that leaves nothing to the imagination"
No news so far as to changes for adsense publishers who run sites that promote gambling....watch this space though as I cannot see advertisers being happy if their ads cannot appear on such sites.....
Gaming operators are advised to create a new account specifically for gambling-related campaigns (even if they already advertise with Google), and then apply by filling out a form and making various legal declarations.
Ads can only be targeted to England, Scotland and Wales. Failure to comply with this rule may result in account termination. Affiliates need to comply with these rules too, so be careful out there.
Although the new policy will open things up, there have been plenty of gambling ads on Google during the ban. A misspelling can do wonders. This can be seen today. A search on ‘online gambling’ yields no results (not for long, I suspect), but a cheeky typo makes all the difference.
Anybody who types in ‘online gmabling’ will see ads from brands such as 888, Cantor Casino, Bet 365, with ad text that leaves nothing to the imagination"
No news so far as to changes for adsense publishers who run sites that promote gambling....watch this space though as I cannot see advertisers being happy if their ads cannot appear on such sites.....
Monday, July 21, 2008
Emily Bell: If Google should falter, how many others will follow? | Media | The Guardian
Emily Bell: If Google should falter, how many others will follow? | Media | The Guardian: "If Google should falter, how many others will follow?
US research company Efficient Frontier put out a report saying that Google took 77.4% of all search ad spending in the second quarter (April-June). In fact Efficient Frontier did the maths and came to the conclusion that Google actually now takes $1.10 for every dollar spent in search advertising. This is not some wonky Sats marking, it means that both Microsoft and Yahoo! were losing search advertising money in that quarter - to Google...
Online advertising is projected to grow overall by something like 6% for the financial year - although this doesn't reflect the explosive growth in some very new areas of activity, such as the mobile internet and online video, or the fact that search advertising is going up by about 14%"
US research company Efficient Frontier put out a report saying that Google took 77.4% of all search ad spending in the second quarter (April-June). In fact Efficient Frontier did the maths and came to the conclusion that Google actually now takes $1.10 for every dollar spent in search advertising. This is not some wonky Sats marking, it means that both Microsoft and Yahoo! were losing search advertising money in that quarter - to Google...
Online advertising is projected to grow overall by something like 6% for the financial year - although this doesn't reflect the explosive growth in some very new areas of activity, such as the mobile internet and online video, or the fact that search advertising is going up by about 14%"
Wednesday, July 02, 2008
Google adds Flash to search tools - vnunet.com
Google adds Flash to search tools - vnunet.com: "Google has announced that users will now be able to index and search Flash media files.
The company has added the code into its indexing algorithm which will allow its indexing bots to gather text from the SWF files used to present Flash content.
Google users will be able to search through code contained within the Flash file itself, as well as Flash banners, buttons and menus"
Will be very interested in how well this works....given that "Images will not be indexed by the software, and Flash files which rely on JavaScript will not be accessed by the search tools."
The company has added the code into its indexing algorithm which will allow its indexing bots to gather text from the SWF files used to present Flash content.
Google users will be able to search through code contained within the Flash file itself, as well as Flash banners, buttons and menus"
Will be very interested in how well this works....given that "Images will not be indexed by the software, and Flash files which rely on JavaScript will not be accessed by the search tools."
Monday, June 30, 2008
12 Quick Tips To Search Google Like An Expert
12 Quick Tips To Search Google Like An Expert: "If you’re like me, you probably use Google many times a day. But, chances are, unless you are a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way"
Even has the answer to Life, the Universe and Everything!
Even has the answer to Life, the Universe and Everything!
Tuesday, June 24, 2008
Yahoo-Google Search Advertising Deal Runs Into Resistance
Adage reports "Yahoo's agreement with Google for online search ads may be generating some pricing and antitrust worries from advertisers, but in Congress the deal is increasingly raising broader concerns about ad targeting, privacy and competition....could reinvigorate a 10-year-old fight over privacy issues and lead to closer congressional oversight of online marketing activity."
Could this be another nail in a coffin for Yahoo?
Could this be another nail in a coffin for Yahoo?
Thursday, November 08, 2007
Wicked Google PageRank Rumours
At Google Rumours some possible far reaching changes in how Google ranks websitesare outlined, these include:
Google PageRank To Be Reset
PageRank to be reset to zero and replaced
Two clicks for AdSense
rel=”nofollow” replaced by rel=”dofollow”
True or not these are thought provoking ideas...
Google PageRank To Be Reset
PageRank to be reset to zero and replaced
Two clicks for AdSense
rel=”nofollow” replaced by rel=”dofollow”
True or not these are thought provoking ideas...
Google Changing How it Ranks Sites from Links to Relevance
Jim Hedger at ISDB theorises that "Google is radically reworking its primary ranking algorithms" mainly because "Internet users are beginning to use their social networks as web-portals, the same way they once used Google and Yahoo!. Social networks are all about linkage however many if not most links found within social networks are useless from a search ranking perspective."
He also looks at recent patent applications by Google and concludes that " Relevance and location are in, links are likely on their way out."
He does concede that links are still needed for the search engine spiders to find and spider web sites but that relevancy to users will be uppermost - as usual with Google - this releveancy measure will come from Google tracking the path of searchers from query to exit, so to optimise for Google Search Engine Optimisers will have to consider how Google perceives the paths taken by each site-visitor on pages and sites.
He also looks at recent patent applications by Google and concludes that " Relevance and location are in, links are likely on their way out."
He does concede that links are still needed for the search engine spiders to find and spider web sites but that relevancy to users will be uppermost - as usual with Google - this releveancy measure will come from Google tracking the path of searchers from query to exit, so to optimise for Google Search Engine Optimisers will have to consider how Google perceives the paths taken by each site-visitor on pages and sites.
Tuesday, August 14, 2007
Google instant site indexing ..almost
It seems from Matt Cutts official Google blog that Google’s index is getting fresher and fresher. No more waiting trembling with fear for 3 months to find out what the next Google Dance will do to your search engine rankings.. Matt Cutts writes that "Now some documents can show up in minutes instead of hours or days"
The example he gives relates to blog postings and I have to wonder if this applies equally to all blogging formats or just blogger blogs?
This rapid indexing does open up an opportunity - if Google is indexing content almost immeduiatly, it means website owners have chance to rank prominently for important key words and phrases faster than ever before.
To deter spammers using this as another way to fool Google it seems thatthe bloggers being indexed instantly are longstanding bloggs which also tick the other boxes of the Google algorithms.
The example he gives relates to blog postings and I have to wonder if this applies equally to all blogging formats or just blogger blogs?
This rapid indexing does open up an opportunity - if Google is indexing content almost immeduiatly, it means website owners have chance to rank prominently for important key words and phrases faster than ever before.
To deter spammers using this as another way to fool Google it seems thatthe bloggers being indexed instantly are longstanding bloggs which also tick the other boxes of the Google algorithms.
Tuesday, June 13, 2006
Google's GBuy Could Be 'Revolutionary' - Forbes.com
Another move away from the "pure" motive of organising the worlds knowledge to compiling commercially usefull knowledge?
Google's GBuy Could Be 'Revolutionary' - Forbes.com: "RBC Capital Markets maintained an 'outperform' rating on Google in light of the impending launch of the company's online payment system, currently known as 'GBuy.'
Consumers using GBuy, which is set for release on June 28, will be taken off the merchant's site to complete the payment...This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.
"If harnessed, the precision of this targeting could be revolutionary," wrote RBC analyst Jordan Rohan
On its core search results pages, Google will designate each merchant accepting GBuy as a "trusted GBuy merchant." "
Google's GBuy Could Be 'Revolutionary' - Forbes.com: "RBC Capital Markets maintained an 'outperform' rating on Google in light of the impending launch of the company's online payment system, currently known as 'GBuy.'
Consumers using GBuy, which is set for release on June 28, will be taken off the merchant's site to complete the payment...This will enable Google (nasdaq: GOOG - news - people ) to capture e-commerce transaction data, driving more precise targeting in future searches.
"If harnessed, the precision of this targeting could be revolutionary," wrote RBC analyst Jordan Rohan
On its core search results pages, Google will designate each merchant accepting GBuy as a "trusted GBuy merchant." "
Why I'll Never Be a Google VP
Me neither!
Why I'll Never Be a Google VP: "Mayer holds many of the personality traits of tech super-stars, the interview also demonstrates two key reasons why I'll never be a Google VP. First, I need more than 5 hours of sleep a night, second, I like spending time with my husband and daughter. ;)"
Why I'll Never Be a Google VP: "Mayer holds many of the personality traits of tech super-stars, the interview also demonstrates two key reasons why I'll never be a Google VP. First, I need more than 5 hours of sleep a night, second, I like spending time with my husband and daughter. ;)"
Wednesday, May 17, 2006
Google Inc. Tweaks Its Video Service - Forbes.com
Wonder what percentage of video uploads are porn? 90+?
Google Inc. Tweaks Its Video Service - Forbes.com: "Internet search leader Google Inc. is making it easier to post and share online videos on its site, hoping to widen the appeal of a service that so far has been eclipsed by upstart YouTube.com.
Until the system was changed late Tuesday, uploading a video to Google's site required a special piece of software to be installed on a computer. The Mountain View-based company has retooled its service so that step is no longer required...
As online video becomes more popular, Google is trying to gain ground on much smaller company in San Mateo, Calif-based YouTube.
Since its debut a year ago, the video-sharing site has blossomed into a cultural phenomenon. YouTube says viewers watch more than 40 million videos daily on its site."
Google Inc. Tweaks Its Video Service - Forbes.com: "Internet search leader Google Inc. is making it easier to post and share online videos on its site, hoping to widen the appeal of a service that so far has been eclipsed by upstart YouTube.com.
Until the system was changed late Tuesday, uploading a video to Google's site required a special piece of software to be installed on a computer. The Mountain View-based company has retooled its service so that step is no longer required...
As online video becomes more popular, Google is trying to gain ground on much smaller company in San Mateo, Calif-based YouTube.
Since its debut a year ago, the video-sharing site has blossomed into a cultural phenomenon. YouTube says viewers watch more than 40 million videos daily on its site."
Google news - Aussie internship program: ZDNet Australia: News: Software
ZDNet reports that Google has a new program to recruit Australian university students work in projects in Google's Sydney office. Lars Rasmussen, Google's local head of engineering said 5-10 technical and non-technical positions would be on offer. The report also states that Gmail is now available in Australia
Google plans Aussie internship program: ZDNet Australia: News: Software: "Search giant Google will this summer launch a student internship program that will see Australian university students work on projects in its new Sydney headquarters...
as....part of Google's ongoing plans to operate a fully fledged research and development centre in Sydney. The spacious new office next to Google's old quarters in Sydney's Darling Harbour will give those plans a boost...
The local developments will also see well-known Google software engineer Rob Pike split his time between Australia and the United States in an effort to help build Google's Australian engineering offices.
Pike is known for his work on the original Unix, Plan 9 and Inferno operating systems at Bell Labs.
Google also revealed today that it had given Australians the option of signing up to use Google's popular "GMail" Web e-mail service."
Google plans Aussie internship program: ZDNet Australia: News: Software: "Search giant Google will this summer launch a student internship program that will see Australian university students work on projects in its new Sydney headquarters...
as....part of Google's ongoing plans to operate a fully fledged research and development centre in Sydney. The spacious new office next to Google's old quarters in Sydney's Darling Harbour will give those plans a boost...
The local developments will also see well-known Google software engineer Rob Pike split his time between Australia and the United States in an effort to help build Google's Australian engineering offices.
Pike is known for his work on the original Unix, Plan 9 and Inferno operating systems at Bell Labs.
Google also revealed today that it had given Australians the option of signing up to use Google's popular "GMail" Web e-mail service."
Monday, May 15, 2006
Google Press Center: new techie bits
Google Press Center: Press Release: "May 10, 2006 - Today, Google Inc. (NASDAQ: GOOG) announced new technologies to enhance and improve the search experience. Three new products � Google Co-op, Google Desktop 4, and Google Notebook � advance the state of the art in search by helping users worldwide find and share more relevant information. The products all incorporate new capabilities that leverage user communities, enabling users to either share more information with others or benefit from other users' expertise to improve the accuracy of search results....
As a first step, Google has worked with partners to annotate web pages related to health and city guides and to offer dozens of subscribed links to specialized content such as restaurant and movie information. Going forward, the broader online community will begin building out new topic areas and subscribed links to help improve the way people find and discover information online.
Users can subscribe to content and providers at www.google.com/coop/directory. Google Co-op is available today on all English language Google domains including Australia, Canada, New Zealand, and the United Kingdom...
Google Trends builds on the Google Zeitgeist to help users find facts and trends related to Google usage around the world. Google Trends enables users to learn how popular a particular search term has been on Google over time and see the relevant news articles that ran on that subject.
"For the first time ever, Google is making it possible to sift through billions of search queries from around the world to see what people are thinking about," said Marissa Mayer, vice president, Search Products and User Experience, Google Inc."
Google goes back to its search roots - vnunet.com: "Google goes back to its search roots ...New products focus on core business...
"All these [new] products are centred around search," said Marissa Mayer, Google's vice president for search products and user experience. "Our core, and where we innovate most, is inside search"
As a first step, Google has worked with partners to annotate web pages related to health and city guides and to offer dozens of subscribed links to specialized content such as restaurant and movie information. Going forward, the broader online community will begin building out new topic areas and subscribed links to help improve the way people find and discover information online.
Users can subscribe to content and providers at www.google.com/coop/directory. Google Co-op is available today on all English language Google domains including Australia, Canada, New Zealand, and the United Kingdom...
Google Trends builds on the Google Zeitgeist to help users find facts and trends related to Google usage around the world. Google Trends enables users to learn how popular a particular search term has been on Google over time and see the relevant news articles that ran on that subject.
"For the first time ever, Google is making it possible to sift through billions of search queries from around the world to see what people are thinking about," said Marissa Mayer, vice president, Search Products and User Experience, Google Inc."
Google goes back to its search roots - vnunet.com: "Google goes back to its search roots ...New products focus on core business...
"All these [new] products are centred around search," said Marissa Mayer, Google's vice president for search products and user experience. "Our core, and where we innovate most, is inside search"
Google Press Center: new techie bits
Google Press Center: Press Release: "May 10, 2006 - Today, Google Inc. (NASDAQ: GOOG) announced new technologies to enhance and improve the search experience. Three new products � Google Co-op, Google Desktop 4, and Google Notebook � advance the state of the art in search by helping users worldwide find and share more relevant information. The products all incorporate new capabilities that leverage user communities, enabling users to either share more information with others or benefit from other users' expertise to improve the accuracy of search results....
As a first step, Google has worked with partners to annotate web pages related to health and city guides and to offer dozens of subscribed links to specialized content such as restaurant and movie information. Going forward, the broader online community will begin building out new topic areas and subscribed links to help improve the way people find and discover information online.
Users can subscribe to content and providers at www.google.com/coop/directory. Google Co-op is available today on all English language Google domains including Australia, Canada, New Zealand, and the United Kingdom...
Google Trends builds on the Google Zeitgeist to help users find facts and trends related to Google usage around the world. Google Trends enables users to learn how popular a particular search term has been on Google over time and see the relevant news articles that ran on that subject.
"For the first time ever, Google is making it possible to sift through billions of search queries from around the world to see what people are thinking about," said Marissa Mayer, vice president, Search Products and User Experience, Google Inc."
a href="http://www.vnunet.com/vnunet/news/2155794/google-emphasises-search">Google goes back to its search roots - vnunet.com: "Google goes back to its search roots ...New products focus on core business...
"All these [new] products are centred around search," said Marissa Mayer, Google's vice president for search products and user experience. "Our core, and where we innovate most, is inside search"
As a first step, Google has worked with partners to annotate web pages related to health and city guides and to offer dozens of subscribed links to specialized content such as restaurant and movie information. Going forward, the broader online community will begin building out new topic areas and subscribed links to help improve the way people find and discover information online.
Users can subscribe to content and providers at www.google.com/coop/directory. Google Co-op is available today on all English language Google domains including Australia, Canada, New Zealand, and the United Kingdom...
Google Trends builds on the Google Zeitgeist to help users find facts and trends related to Google usage around the world. Google Trends enables users to learn how popular a particular search term has been on Google over time and see the relevant news articles that ran on that subject.
"For the first time ever, Google is making it possible to sift through billions of search queries from around the world to see what people are thinking about," said Marissa Mayer, vice president, Search Products and User Experience, Google Inc."
a href="http://www.vnunet.com/vnunet/news/2155794/google-emphasises-search">Google goes back to its search roots - vnunet.com: "Google goes back to its search roots ...New products focus on core business...
"All these [new] products are centred around search," said Marissa Mayer, Google's vice president for search products and user experience. "Our core, and where we innovate most, is inside search"
Google admits to being disorganised - vnunet.com
Page comments that being disorganised is part of Google culture...how does that reflect on the mission to organise the worlds knowledge? Such internal contradiction may well be Google's achilles heel....
Google admits to being disorganised - vnunet.com: "Google is growing too quickly and has become 'disorganised' as a result, according to the company's co-founders Larry Page and Sergey Brin."
Google Corporate Information: Company Overview: "Google's mission is to organize the world's information and make it universally accessible and useful. "
Google admits to being disorganised - vnunet.com: "Google is growing too quickly and has become 'disorganised' as a result, according to the company's co-founders Larry Page and Sergey Brin."
Google Corporate Information: Company Overview: "Google's mission is to organize the world's information and make it universally accessible and useful. "
Tuesday, May 02, 2006
Schmidt's Google Goes To Authorities About MSN - Forbes.com
Fair or unfair? Schmidt's Google Goes To Authorities About MSN - Forbes.com: "Google, led by Chief Executive Eric Schmidt, seems to be feeling the heat already from the impending update of Microsoft's Internet Explorer, the Web browser which is used by 85% of the world's PCs and which is set to be released with Windows Vista later this year as an updated version 7....
The complaint has initially prompted some to chortle at what looks to be a case of the pot calling the kettle black--Google happens to have its own search tool integrated into Microsoft's rival web browsers Firefox and Opera. But Google is deadly serious. A spokesman for the search giant, Steve Langdon, said that the company had approached the U.S. Department of Justice and European Commission about the issue, though no formal complaint had been filed.
"We have spoken with the commission as part of its investigation of Vista," Langdon said. "We have expressed our concerns that Microsoft's approach to setting search defaults in IE7 benefits Microsoft while taking away choice from users." He added that Google was not aware of a similar investigation in the U.S. but had also spoken to the Department of Justice "generally about our business and the importance of preserving competition in the search market."
....this points to the fact that Google will not rest on its laurels when it looks like its share of the market is at stake. "
The complaint has initially prompted some to chortle at what looks to be a case of the pot calling the kettle black--Google happens to have its own search tool integrated into Microsoft's rival web browsers Firefox and Opera. But Google is deadly serious. A spokesman for the search giant, Steve Langdon, said that the company had approached the U.S. Department of Justice and European Commission about the issue, though no formal complaint had been filed.
"We have spoken with the commission as part of its investigation of Vista," Langdon said. "We have expressed our concerns that Microsoft's approach to setting search defaults in IE7 benefits Microsoft while taking away choice from users." He added that Google was not aware of a similar investigation in the U.S. but had also spoken to the Department of Justice "generally about our business and the importance of preserving competition in the search market."
....this points to the fact that Google will not rest on its laurels when it looks like its share of the market is at stake. "
Friday, April 28, 2006
Google - Notifying webmasters of penalties
Does this mean that sites not signed up to Google sitemaps are more likely to be penalised? Cutts writes that Google is testing notiying webmasters of spam issues with their site via the Google sitemaps webmaster interface.
Cutts writes somewhat confusingly as if the spam detection is done by humans carrying the inference that is done manually but it is Google , the entity, that contacts webmasters....
"if the webspam team detects a spammer that is creating dozens or hundreds of sites with doorway pages followed by a sneaky redirect, there’s no reason that we’d want the spammer to realize that we’d caught those pages. So Google clearly shouldn’t contact every site that is penalized–it would tip off spammers that they’d been caught, and then the spammers would start over and try to be sneakier next time."
Matt Cutts: Gadgets, Google, and SEO � Notifying webmasters of penalties
Google’s Webspam team is working with our Sitemaps team to alert some (but not all) site owners of penalties for their site. In my world (webmasters), this is both a Big Deal and a Good Thing, even though it’s still an experiment. Sign up for Sitemaps to try it out.
....as Google grows, we get more of a chance to “go back and fix things,” to build the ideal search engine. And part of doing that is having more and better communication with webmasters...
Cutts writes somewhat confusingly as if the spam detection is done by humans carrying the inference that is done manually but it is Google , the entity, that contacts webmasters....
"if the webspam team detects a spammer that is creating dozens or hundreds of sites with doorway pages followed by a sneaky redirect, there’s no reason that we’d want the spammer to realize that we’d caught those pages. So Google clearly shouldn’t contact every site that is penalized–it would tip off spammers that they’d been caught, and then the spammers would start over and try to be sneakier next time."
Matt Cutts: Gadgets, Google, and SEO � Notifying webmasters of penalties
Google’s Webspam team is working with our Sitemaps team to alert some (but not all) site owners of penalties for their site. In my world (webmasters), this is both a Big Deal and a Good Thing, even though it’s still an experiment. Sign up for Sitemaps to try it out.
....as Google grows, we get more of a chance to “go back and fix things,” to build the ideal search engine. And part of doing that is having more and better communication with webmasters...
Thursday, April 27, 2006
Pages Dropping Out of Big Daddy Index
Most posters blame duplicate content issues for pages dropping from the Google index....Pages Dropping Out of Big Daddy Index at the Boston PubCon Matt Cutts confirmed that Google is to change the process used to spider pages.
Caching will be implimented on the spider and thus reducing the requests that Googlebot will be required to make of a page."
Caching will be implimented on the spider and thus reducing the requests that Googlebot will be required to make of a page."
Thursday, April 20, 2006
google travel - Google News
I was hanging fire to blog this to see if anything came of the rumours....not yet it would appear....google travel - Google News: "Travel looks like Google's next target Times Online, UK - Apr 17, 2006
... has kept the subject of the press briefing tightly under wraps, and it is by no means necessarily the case that the London briefing will involve Google Travel. ...
Google Travel Coming Soon?
Search Engine Watch - Apr 17, 2006
... Google: Senior Account Executive, Travel Vertical.' Russell explains that the job posting details 'sounds' that 'Google is building a Google Travel brand.' I ...
Google to launch travel portal?
Monsters and Critics.com, UK - Apr 18, 2006
... account executive for a travel vertical, was posted before the Easter weekend and analysts are speculating that the travel vertical will be Google Travel. ...
Is Google going to launch a travel portal? Eye For Travel
Google Travel Rumor On The Road WebProNews"
Yahoo flexes its muscles in travel search business - Technology - International Herald Tribune: " Yahoo flexes its muscles in travel search business By Bob Tedeschi The New York Times THURSDAY, APRIL 20, 2006
Yahoo announced last week that it had integrated its FareChase technology into its main search engine, so that it could scan multiple sites for airlines, hotels and car rentals and show the lowest-price offers directly in results whenever someone typed in, say, 'lowest fares to Las Vegas.' Previously, users had to click around Yahoo's site to gain access to FareChase, or turn to one of the handful of competing so-called meta- search sites like SideStep, Kayak or Mobissimo for a similar specialized search. The move is perhaps the most aggressive countermeasure a major search engine has taken against the growing number of sites that specialize in searching specific categories, like jobs, medical information, shopping or travel.
Indeed, the competition between Yahoo and its travel-specific counterparts appears to be moving to a new level. Yahoo initially responded to the threat in 2004 by buying FareChase, then SideStep's chief competitor, for an undisclosed sum. FareChase became an obscure corner on Yahoo's site, while speculation mounted as to how the company would ultimately use the technology.
Google last year began offering some travel-specific search results where users who typed in a travel route and dates were given a search box with some information already filled in, along with links to online travel agencies to find prices and book the flights. But analysts say Google's offering is far less sophisticated than Yahoo's or that of meta-search competitors. (Google declined to comment on such comparisons.)
Other analysts say they believe that Google and MSN may simply follow Yahoo's lead and buy the niche search players. "If someone wants to play catch-up fast, that's the way to go," said Dougherty, of Nielsen/NetRatings.
Life just got easier for travelers looking for bargains on the Web, while for some of Yahoo's competitors, things just got a bit more complicated.
Yahoo announced last week that it had integrated its FareChase technology into its main search engine, so that it could scan multiple sites for airlines, hotels and car rentals and show the lowest-price offers directly in results whenever someone typed in, say, "lowest fares to Las Vegas."
Previously, users had to click around Yahoo's site to gain access to FareChase, or turn to one of the handful of competing so-called meta- search sites like SideStep, Kayak or Mobissimo for a similar specialized search.
The move is perhaps the most aggressive countermeasure a major search engine has taken against the growing number of sites that specialize in searching specific categories, like jobs, medical information, shopping or travel.
Indeed, the competition between Yahoo and its travel-specific counterparts appears to be moving to a new level. Yahoo initially responded to the threat in 2004 by buying FareChase, then SideStep's chief competitor, for an undisclosed sum. FareChase became an obscure corner on Yahoo's site, while speculation mounted as to how the company would ultimately use the technology.
It also comes on the threshold of a major media campaign by a rival travel search engine, Kayak.com.
"This is a very smart move for Yahoo," said Heather Dougherty, an analyst with Nielsen/NetRatings, an Internet measurement company. "It's the first time any of the big search engines have tried to integrate this type of searching into their results. And FareChase finally isn't going to be off sitting on its own."
Rather, it is central to a Yahoo user's experience, or at least close to it. Last week, for instance, typing in a search for "flights New York to San Francisco" returned the lowest price for that flight over the next few months - $279 for a trip from May 5 to May 9 - and a box offering the chance to search other dates. If a user's location has been indicated in previous Yahoo searches - on the site's Local or Maps sections, for instance - simply typing in "flights to San Francisco" will produce the same result.
"This is definitely a step for Yahoo, and a step for the industry," Jasper Malcolmson, director of Yahoo travel services, said about the integration of meta-search with general search results. The integration of FareChase highlights a series of upgrades to Yahoo's travel offering, including introduction of a satellite map service showing hotel locations.
Yahoo's new functionality could significantly increase user exposure to this type of service, which has until now struggled to attract attention. Just 12 percent of Internet travel shoppers now visit such meta-search sites, according to a recent survey by Forrester Research, a technology consulting firm. But that figure is twice what it was just a year ago, despite the fact that none of these services has done much advertising at all.
Roughly 4.4 million people visited such sites in March, according to Nielsen/NetRatings - a tiny number compared with the number of visits to Expedia, the leading travel commerce site, which attracted 16.4 million.
But FareChase and its two biggest competitors, Kayak.com and SideStep.com, offer a significantly different experience from other travel sites. SideStep, for instance, scans the inventories of 100 airline sites, as well as that of the online travel agency Orbitz.com, and lists the best fares on a single page.
In terms of revenue, travel search sites have much ground to make up to challenge the general travel sites. SideStep and Kayak are privately held, and Yahoo does not break out revenue figures for its FareChase division, but analysts said these sites earned only a small fraction of what the big travel agencies did, because they handle far fewer bookings and have fewer sources of revenue....
Kayak and SideStep earn undisclosed commissions for customers they refer to suppliers, but as Rob Solomon, SideStep's chief executive, said, "The challenge for all of us is scale - how to go from three to five million users to seven to 10 million."
Google last year began offering some travel-specific search results where users who typed in a travel route and dates were given a search box with some information already filled in, along with links to online travel agencies to find prices and book the flights. But analysts say Google's offering is far less sophisticated than Yahoo's or that of meta-search competitors. (Google declined to comment on such comparisons.)
Other analysts say they believe that Google and MSN may simply follow Yahoo's lead and buy the niche search players. "If someone wants to play catch-up fast, that's the way to go," said Dougherty, of Nielsen/NetRatings"
... has kept the subject of the press briefing tightly under wraps, and it is by no means necessarily the case that the London briefing will involve Google Travel. ...
Google Travel Coming Soon?
Search Engine Watch - Apr 17, 2006
... Google: Senior Account Executive, Travel Vertical.' Russell explains that the job posting details 'sounds' that 'Google is building a Google Travel brand.' I ...
Google to launch travel portal?
Monsters and Critics.com, UK - Apr 18, 2006
... account executive for a travel vertical, was posted before the Easter weekend and analysts are speculating that the travel vertical will be Google Travel. ...
Is Google going to launch a travel portal? Eye For Travel
Google Travel Rumor On The Road WebProNews"
Yahoo flexes its muscles in travel search business - Technology - International Herald Tribune: " Yahoo flexes its muscles in travel search business By Bob Tedeschi The New York Times THURSDAY, APRIL 20, 2006
Yahoo announced last week that it had integrated its FareChase technology into its main search engine, so that it could scan multiple sites for airlines, hotels and car rentals and show the lowest-price offers directly in results whenever someone typed in, say, 'lowest fares to Las Vegas.' Previously, users had to click around Yahoo's site to gain access to FareChase, or turn to one of the handful of competing so-called meta- search sites like SideStep, Kayak or Mobissimo for a similar specialized search. The move is perhaps the most aggressive countermeasure a major search engine has taken against the growing number of sites that specialize in searching specific categories, like jobs, medical information, shopping or travel.
Indeed, the competition between Yahoo and its travel-specific counterparts appears to be moving to a new level. Yahoo initially responded to the threat in 2004 by buying FareChase, then SideStep's chief competitor, for an undisclosed sum. FareChase became an obscure corner on Yahoo's site, while speculation mounted as to how the company would ultimately use the technology.
Google last year began offering some travel-specific search results where users who typed in a travel route and dates were given a search box with some information already filled in, along with links to online travel agencies to find prices and book the flights. But analysts say Google's offering is far less sophisticated than Yahoo's or that of meta-search competitors. (Google declined to comment on such comparisons.)
Other analysts say they believe that Google and MSN may simply follow Yahoo's lead and buy the niche search players. "If someone wants to play catch-up fast, that's the way to go," said Dougherty, of Nielsen/NetRatings.
Life just got easier for travelers looking for bargains on the Web, while for some of Yahoo's competitors, things just got a bit more complicated.
Yahoo announced last week that it had integrated its FareChase technology into its main search engine, so that it could scan multiple sites for airlines, hotels and car rentals and show the lowest-price offers directly in results whenever someone typed in, say, "lowest fares to Las Vegas."
Previously, users had to click around Yahoo's site to gain access to FareChase, or turn to one of the handful of competing so-called meta- search sites like SideStep, Kayak or Mobissimo for a similar specialized search.
The move is perhaps the most aggressive countermeasure a major search engine has taken against the growing number of sites that specialize in searching specific categories, like jobs, medical information, shopping or travel.
Indeed, the competition between Yahoo and its travel-specific counterparts appears to be moving to a new level. Yahoo initially responded to the threat in 2004 by buying FareChase, then SideStep's chief competitor, for an undisclosed sum. FareChase became an obscure corner on Yahoo's site, while speculation mounted as to how the company would ultimately use the technology.
It also comes on the threshold of a major media campaign by a rival travel search engine, Kayak.com.
"This is a very smart move for Yahoo," said Heather Dougherty, an analyst with Nielsen/NetRatings, an Internet measurement company. "It's the first time any of the big search engines have tried to integrate this type of searching into their results. And FareChase finally isn't going to be off sitting on its own."
Rather, it is central to a Yahoo user's experience, or at least close to it. Last week, for instance, typing in a search for "flights New York to San Francisco" returned the lowest price for that flight over the next few months - $279 for a trip from May 5 to May 9 - and a box offering the chance to search other dates. If a user's location has been indicated in previous Yahoo searches - on the site's Local or Maps sections, for instance - simply typing in "flights to San Francisco" will produce the same result.
"This is definitely a step for Yahoo, and a step for the industry," Jasper Malcolmson, director of Yahoo travel services, said about the integration of meta-search with general search results. The integration of FareChase highlights a series of upgrades to Yahoo's travel offering, including introduction of a satellite map service showing hotel locations.
Yahoo's new functionality could significantly increase user exposure to this type of service, which has until now struggled to attract attention. Just 12 percent of Internet travel shoppers now visit such meta-search sites, according to a recent survey by Forrester Research, a technology consulting firm. But that figure is twice what it was just a year ago, despite the fact that none of these services has done much advertising at all.
Roughly 4.4 million people visited such sites in March, according to Nielsen/NetRatings - a tiny number compared with the number of visits to Expedia, the leading travel commerce site, which attracted 16.4 million.
But FareChase and its two biggest competitors, Kayak.com and SideStep.com, offer a significantly different experience from other travel sites. SideStep, for instance, scans the inventories of 100 airline sites, as well as that of the online travel agency Orbitz.com, and lists the best fares on a single page.
In terms of revenue, travel search sites have much ground to make up to challenge the general travel sites. SideStep and Kayak are privately held, and Yahoo does not break out revenue figures for its FareChase division, but analysts said these sites earned only a small fraction of what the big travel agencies did, because they handle far fewer bookings and have fewer sources of revenue....
Kayak and SideStep earn undisclosed commissions for customers they refer to suppliers, but as Rob Solomon, SideStep's chief executive, said, "The challenge for all of us is scale - how to go from three to five million users to seven to 10 million."
Google last year began offering some travel-specific search results where users who typed in a travel route and dates were given a search box with some information already filled in, along with links to online travel agencies to find prices and book the flights. But analysts say Google's offering is far less sophisticated than Yahoo's or that of meta-search competitors. (Google declined to comment on such comparisons.)
Other analysts say they believe that Google and MSN may simply follow Yahoo's lead and buy the niche search players. "If someone wants to play catch-up fast, that's the way to go," said Dougherty, of Nielsen/NetRatings"
Wednesday, April 12, 2006
Google & Gambling Ads
Not new news but I know for a fact that Google adwords for gambling relating sites including casinos many on gambling sites are still making money... so unless Google is assiduaosly handing over all that revenue it is still profiting from illegal gambling proceeds....Search Engine Journal � Yahoo and Google Sued Over Gambling Advertisements
Two years on from the above judgement and Google are still displaying gambling related adwords - many times on gambling related sites so are still raking in a fair portion of dollars from this multi billion pound industry in direct contradiction of their own T&Cs..Evil? Or a failing of their technology? Why not just ban gambling ads for the whole of America and let the rest of the world operate according to their local legislation?
Two years on from the above judgement and Google are still displaying gambling related adwords - many times on gambling related sites so are still raking in a fair portion of dollars from this multi billion pound industry in direct contradiction of their own T&Cs..Evil? Or a failing of their technology? Why not just ban gambling ads for the whole of America and let the rest of the world operate according to their local legislation?
Tuesday, April 11, 2006
Google wins rights to Aussie algorithm - Breaking - Technology - smh.com.au
Google wins rights to Aussie algorithm - Breaking - Technology - smh.com.au "The algorithm, or search engine tool, is called Orion and was developed by UNSW PhD student Ori Allon at the university's School of Computer Science.
Orion works as an add-on to existing search engines to improve the relevance of searches and won praise from Microsoft founder Bill Gates last year.
The algorithm is a problem-solving computational procedure and is the building block for all search engines such as those operated by Google and Yahoo!
Orion finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant.
The results of the query are displayed immediately in the form of expanded text extracts, giving the searcher the relevant information without having to go to the website - although there is still that option."
SMH previously interviewed Allon "The Sydney Morning Herald Blogs: MashUp / Google buys Aussie invention Archives: "Contrast the difference between September when the University of NSW unveiled the project to today, when all they can say is that Ori is now working with Google."
Orion works as an add-on to existing search engines to improve the relevance of searches and won praise from Microsoft founder Bill Gates last year.
The algorithm is a problem-solving computational procedure and is the building block for all search engines such as those operated by Google and Yahoo!
Orion finds pages where the content is about a topic strongly related to the key word. It then returns a section of the page, and lists other topics related to the key word so the user can pick the most relevant.
The results of the query are displayed immediately in the form of expanded text extracts, giving the searcher the relevant information without having to go to the website - although there is still that option."
SMH previously interviewed Allon "The Sydney Morning Herald Blogs: MashUp / Google buys Aussie invention Archives: "Contrast the difference between September when the University of NSW unveiled the project to today, when all they can say is that Ori is now working with Google."
Tuesday, March 28, 2006
Google employees' wireless patents published | CNET News.com
Three new patents from Google signal their move into advertising in the wireless market..
Google employees' wireless patents published | CNET News.com: "The U.S. Patent and Trademark Office has published three wireless-related patents filed by Google employees as the search giant seeks to delve deeper into the wireless market.
The patent applications, filed by Google employees Wesley Chan, Shioupyn Shen and former Google product management director Georges Harik, propose lowering the cost of wireless access by offsetting the costs via advertisements on the service....
Patent application No. 20060058019 seeks to develop a system for dynamically modifying the appearance of browser screens on a client device when connecting to a wireless access point. Under the patent, the browser's appearance would be modified to reflect the brand associated with the wireless access-point provider...
No. 20060059044 and No. 20060059043, cover ads based on wireless access points and wireless access at a reduced rate, respectively."
Google employees' wireless patents published | CNET News.com: "The U.S. Patent and Trademark Office has published three wireless-related patents filed by Google employees as the search giant seeks to delve deeper into the wireless market.
The patent applications, filed by Google employees Wesley Chan, Shioupyn Shen and former Google product management director Georges Harik, propose lowering the cost of wireless access by offsetting the costs via advertisements on the service....
Patent application No. 20060058019 seeks to develop a system for dynamically modifying the appearance of browser screens on a client device when connecting to a wireless access point. Under the patent, the browser's appearance would be modified to reflect the brand associated with the wireless access-point provider...
No. 20060059044 and No. 20060059043, cover ads based on wireless access points and wireless access at a reduced rate, respectively."
In another privacy flap, Google email riles spam fighters - MarketWatch
If your gmail is not being delivered this could explain why.....In another privacy flap, Google email riles spam fighters - MarketWatch:
"The problems experienced by Schwingel and possibly thousands of other Gmail users are a consequence of Google's sometimes-hawkish policy on privacy. In an unusual practice, Google makes Gmail users virtually anonymous. That's led some spam blockers to occasionally blacklist entire Gmail servers, the massive Google computers that hold many Gmail accounts, because they can't separate the spammers from the legitimate emailers.
Some publicly available black lists, including the widely used Spamhaus list, have a hands-off approach to Gmail to avoid blocking legitimate email. Others, most notably IronPort Systems Inc.'s SpamCop, aren't willing to give Gmail a free pass.
"Gmail has taken an extreme position on privacy that inhibits the antispam community from doing their job, and it's ticking people off," says Tom Gilles, co-founder of IronPort...
....assessing reputation, which requires knowing a senders' identity, is now at the cutting edge of antispam technology. Black lists, which are rosters of spammer IP addresses, are used by many organizations as a first line of defense, though experts stress they should be used with care to avoid blocking legitimate email.
Google's strategy seems to be to attain both reliability and privacy for its email service through the sheer force of its engineering prowess, rather than by hewing to the informal protocols of the Internet community...
Gilles of IronPort says Gmail servers only land on the SpamCop list "every few months," and that Google is good at keeping spammers out of its system and at fixing any problems so its servers are delisted."
"The problems experienced by Schwingel and possibly thousands of other Gmail users are a consequence of Google's sometimes-hawkish policy on privacy. In an unusual practice, Google makes Gmail users virtually anonymous. That's led some spam blockers to occasionally blacklist entire Gmail servers, the massive Google computers that hold many Gmail accounts, because they can't separate the spammers from the legitimate emailers.
Some publicly available black lists, including the widely used Spamhaus list, have a hands-off approach to Gmail to avoid blocking legitimate email. Others, most notably IronPort Systems Inc.'s SpamCop, aren't willing to give Gmail a free pass.
"Gmail has taken an extreme position on privacy that inhibits the antispam community from doing their job, and it's ticking people off," says Tom Gilles, co-founder of IronPort...
....assessing reputation, which requires knowing a senders' identity, is now at the cutting edge of antispam technology. Black lists, which are rosters of spammer IP addresses, are used by many organizations as a first line of defense, though experts stress they should be used with care to avoid blocking legitimate email.
Google's strategy seems to be to attain both reliability and privacy for its email service through the sheer force of its engineering prowess, rather than by hewing to the informal protocols of the Internet community...
Gilles of IronPort says Gmail servers only land on the SpamCop list "every few months," and that Google is good at keeping spammers out of its system and at fixing any problems so its servers are delisted."
Monday, March 27, 2006
Google specific robots.txt
Matt Cutts: Gadgets, Google, and SEO � 2006 � March: "one more way to block Googlebot by using wildcards in robots.txt (Google supports wildcards like �*� in robots.txt). Here�s how:
1. Add the parameter like �http://www.mattcutts.com/blog/some-random-post.html?googlebot=nocrawl� to pages that you don�t want fetched by Googlebot.
2. Add the following to your robots.txt:
User-agent: Googlebot
Disallow: *googlebot=nocrawl
That�s it. We may see links to the pages with the nocrawl parameter, but we won�t crawl them. At most, we would show the url reference (the uncrawled link), but we wouldn�t ever fetch the page."
1. Add the parameter like �http://www.mattcutts.com/blog/some-random-post.html?googlebot=nocrawl� to pages that you don�t want fetched by Googlebot.
2. Add the following to your robots.txt:
User-agent: Googlebot
Disallow: *googlebot=nocrawl
That�s it. We may see links to the pages with the nocrawl parameter, but we won�t crawl them. At most, we would show the url reference (the uncrawled link), but we wouldn�t ever fetch the page."
Matt Cutts: Big Daddy Update
I Must monitor the search results to see how my site is doing...Matt Cutts: Gadgets, Google, and SEO � 2006 � March: "We�re down to just 1-2 data centers left in the switchover to Bigdaddy. It�s possible that the Bigdaddy switchover will be complete in the next week or two. Just as a reminder, Bigdaddy is a software upgrade to Google�s infrastructure that provides the framework for a lot of improvements to core search quality in the coming months (smarter redirect handling, improved canonicalization, etc.)."
Tuesday, March 21, 2006
KinderStart v Google Page Rank Suit Unlikely To Get Far
...but can you blame them for trying?
MediaPost Publications - News Analysis: Page Rank Suit Unlikely To Get Far - 03/21/2006: "The Norwalk, Calif.-based KinderStart late last week filed a lawsuit against the search giant, charging it with unfairly degrading the site's placement in the organic search results. KinderStart is also seeking to represent other Web publishers--at least 100, by KinderStart's estimation--that have seen their sites drop in Google's organic results pages.
Google said in a statement that the suit is without merit, and it intends to fight the case...
..industry experts say the company's chances of prevailing appear to be slim-to-none--especially since Google previously won a similar suit brought by another company several years ago. What's more, they say, if companies could sue Google whenever their placement in organic listings dropped, Google--and other search companies--would no longer be able to function."
The searchking v google case is cited but there seem to be only superficial similarities...more to follow
MediaPost Publications - News Analysis: Page Rank Suit Unlikely To Get Far - 03/21/2006: "The Norwalk, Calif.-based KinderStart late last week filed a lawsuit against the search giant, charging it with unfairly degrading the site's placement in the organic search results. KinderStart is also seeking to represent other Web publishers--at least 100, by KinderStart's estimation--that have seen their sites drop in Google's organic results pages.
Google said in a statement that the suit is without merit, and it intends to fight the case...
..industry experts say the company's chances of prevailing appear to be slim-to-none--especially since Google previously won a similar suit brought by another company several years ago. What's more, they say, if companies could sue Google whenever their placement in organic listings dropped, Google--and other search companies--would no longer be able to function."
The searchking v google case is cited but there seem to be only superficial similarities...more to follow
Google To Unveil Finance Site - 03/21/2006
Not what I expected Google's foray into finance to be.....MediaPost Publications - Google To Unveil Finance Site - 03/21/2006: "GOOGLE IS EXPECTED TODAY TO launch a new financial site that will include stock market figures, links to business stories, and links to blogs." All sounds pretty run of the mill especially when I envisaged a challenge to paypal...
Matt Cutts on Does the sandbox exist?
Same old, same old....nothing conclusive but then again if I found something claiming to have the definitive explanation of the sandbox and a tech solution I would probably be just as sceptical as M Cutts in the article cited in my previos post re seo software...
Coffee Talk with Senior Google Engineer : Matt Cutts: "Q: Does the sandbox exist?
A: Matt said here comes the audience part? How many feel there is a sandbox? How many feel there is no such thing as a sandbox? SEOs normally split down the line. There are some things in the algorithm that may be perceived as a sandbox that doesn't apply to all industries. He knows it works to keep some spam out.
Q: Do you guys ever do hand tweaks of the results?
A: For the most part, we let the algorithm do all the work. However, Google News uses editor trust. PageRank uses hyperlinks by humans. Google does not have the ability to hand boost any site, or hand boost any pagerank. They can penalize sites if they are spam, manually. Legal reasons and spam reasons for penalizing sites (also viruses). They try not to differentiate large sites versus small sites, they remove both. Our goal is to return the most relevant results."
Coffee Talk with Senior Google Engineer : Matt Cutts: "Q: Does the sandbox exist?
A: Matt said here comes the audience part? How many feel there is a sandbox? How many feel there is no such thing as a sandbox? SEOs normally split down the line. There are some things in the algorithm that may be perceived as a sandbox that doesn't apply to all industries. He knows it works to keep some spam out.
Q: Do you guys ever do hand tweaks of the results?
A: For the most part, we let the algorithm do all the work. However, Google News uses editor trust. PageRank uses hyperlinks by humans. Google does not have the ability to hand boost any site, or hand boost any pagerank. They can penalize sites if they are spam, manually. Legal reasons and spam reasons for penalizing sites (also viruses). They try not to differentiate large sites versus small sites, they remove both. Our goal is to return the most relevant results."
Saturday, March 18, 2006
Google Avoids Surrendering Search Requests
ALBERTO R. GONZALES, in his officialcapacity as Attorney General of the United
States,Plaintiff,v. GOOGLE, INC.,Defendant.
The full 21-page order PDF "this case raises three vital interests:
(1) the national interest in a judicial system to reach informed decisions through the power of a subpoena to compel a third party to produce relevant information;
(2) the third-party's interest in not being compelled by a subpoena to reveal confidential business information and devote resources to a distant litigation; and
(3) the interest of individuals in freedom from general surveillance by the Government of their use of the Internet or othercommunications media.In aid of the Government’s position
Google Avoids Surrendering Search Requests - Forbes.com: "A federal judge on Friday ordered Google Inc. to give the Bush administration a peek inside its search engine, but rebuffed the government's demand for a list of people's search requests - potentially sensitive information that the company had fought to protect...
... District Judge James Ware told Google to provide the U.S. Justice Department with the addresses of 50,000 randomly selected Web sites indexed by its search engine by April 3...." The judge " though, decided Google won't have to disclose what people have been looking for on its widely used search engine, handing a significant victory to the company and privacy rights advocates."
States,Plaintiff,v. GOOGLE, INC.,Defendant.
The full 21-page order PDF "this case raises three vital interests:
(1) the national interest in a judicial system to reach informed decisions through the power of a subpoena to compel a third party to produce relevant information;
(2) the third-party's interest in not being compelled by a subpoena to reveal confidential business information and devote resources to a distant litigation; and
(3) the interest of individuals in freedom from general surveillance by the Government of their use of the Internet or othercommunications media.In aid of the Government’s position
Google Avoids Surrendering Search Requests - Forbes.com: "A federal judge on Friday ordered Google Inc. to give the Bush administration a peek inside its search engine, but rebuffed the government's demand for a list of people's search requests - potentially sensitive information that the company had fought to protect...
... District Judge James Ware told Google to provide the U.S. Justice Department with the addresses of 50,000 randomly selected Web sites indexed by its search engine by April 3...." The judge " though, decided Google won't have to disclose what people have been looking for on its widely used search engine, handing a significant victory to the company and privacy rights advocates."
Click Fraud: Review of Google case
Click Fraud: An Industry Crisis? Kevin Lee explains the Google settlement and click fraud. He explains which advertisers may be eligible to collect from the settlement and " whether you should opt in to the proposed settlement and whether you need help managing the click fraud problem going forward"
Three adwords campaign features increase the likelihood of click fraud:
Participation in Google's broader networks.
High CPC (define) keywords in popular markets
Monthly budgets under $20,000 in a competitive marketplace with privately held players
Lee concludes:
"click fraud caught by the engines' filters and clicks that escape detection are quite different across segments, keywords, and bid prices. For some marketers, the occasional fraudulent click can be regarded as a cost of doing business; for others, it may be a major issue."
Three adwords campaign features increase the likelihood of click fraud:
Participation in Google's broader networks.
High CPC (define) keywords in popular markets
Monthly budgets under $20,000 in a competitive marketplace with privately held players
Lee concludes:
"click fraud caught by the engines' filters and clicks that escape detection are quite different across segments, keywords, and bid prices. For some marketers, the occasional fraudulent click can be regarded as a cost of doing business; for others, it may be a major issue."
Want to Work for Google ?
Only in the States,and only if you are "fit", shame.
Google hiring AdWords Seminar Leaders - JenSense.com "Google is apparently sending out invites to its pool of Google Advertising Professionals for AdWords. Those that receive an invite are encouraged to submit a resume, a video and an application form in order to secure one of the paid spots. Those that are selected as speakers will apparently also be given access to contacts within the AdWords teams and to inside information about coming AdWords features.
Google hiring AdWords Seminar Leaders - JenSense.com "Google is apparently sending out invites to its pool of Google Advertising Professionals for AdWords. Those that receive an invite are encouraged to submit a resume, a video and an application form in order to secure one of the paid spots. Those that are selected as speakers will apparently also be given access to contacts within the AdWords teams and to inside information about coming AdWords features.
Tuesday, March 14, 2006
Supplemental club: Big Daddy update debate
Many sites have seen a noticeable drop in traffic & sales numbers primarily from Google traffic over the past couple of weeks from the end of feb into march.
Webmaster world hosts a long discussion with all the usual "moral panic" symptoms..
Quote "around FEB 21st where 1000s and 1000s of legitimate sites lost all their pages except their homepage."
Pretty hysterical until Google guy steps up to soothe all those fevered brows...Supplemental club: Big Daddy coming - Part 1 Google Guy writes: "It's like old times. :) ... Based on the specifics everyone has sent (thank you, by the way), I'm pretty sure what the issue is. I'll check with the crawl/indexing team to be sure though. Folks don't need to send any more emails unless they really want to. It may take a week or so to sort this out and be sure, but I do expect these pages to come back to the main index."
Webmaster world hosts a long discussion with all the usual "moral panic" symptoms..
Quote "around FEB 21st where 1000s and 1000s of legitimate sites lost all their pages except their homepage."
Pretty hysterical until Google guy steps up to soothe all those fevered brows...Supplemental club: Big Daddy coming - Part 1 Google Guy writes: "It's like old times. :) ... Based on the specifics everyone has sent (thank you, by the way), I'm pretty sure what the issue is. I'll check with the crawl/indexing team to be sure though. Folks don't need to send any more emails unless they really want to. It may take a week or so to sort this out and be sure, but I do expect these pages to come back to the main index."
Monday, March 06, 2006
Google Advertising How Google determines ranks and rates of its sponsored links
Plain English article detailing main features of Google Advertising..
Behind the Curtain / How Google determines ranks and rates of its sponsored links: "Scott Kessler, a Standard & Poor's analyst, worries about what he calls Google's ABCs of risk: the absence of other means for making money; building competition; and click fraud, a practice in which competitors or scammers click on ads repeatedly, potentially costing Google and its advertisers thousands of dollars.
'It's one of the great questions people have to ponder with Google,' Kessler said about click fraud.
But before laying odds on Google's future, it helps to have a better understanding of the firm's deceptively simple business model. So, how does Google make all that money?
Google's advertising business appears simple. It takes just a few minutes and $5 to start posting sponsored links.
The tricky part comes as businesses battle for the top position on the first page of Google's results. Naturally, that's the sweet spot: An ad at the top of the page receives roughly double the clicks of others, said Michael Schwarz, a researcher at UC Berkeley.
But there is no way to guarantee that crucial spot. Where an advertisement appears depends on a combination of how much a business is willing to pay, and how much the ad has to do with the search.
That means that no matter how much an advertiser is willing to pay, the ad will not get top billing if the user is looking for something completely different...
In January, U.S. consumers used Google for 2.8 billion searches, or nearly 50 percent all of online queries, according to Nielsen/NetRatings. That helped produce 41.1 billion sponsored links in January on Google and its partner sites. And the experience with click fraud hasn't stopped E-magine Networks and other businesses from continuing to use Google.
"I'm not trying to be angry with Google. I want to work with Google," said Dupell of E-magine Networks.
"It is not an evil corporation," he continued. "It may be a place where fraud does occur, but Google does refund the money back if it can be proven. ... They have made us a fortune and they've made our clients a fortune and they continue to every day."
--------------------------------------------------------------------------------
How to do it
Placing an advertisement on Google can cost as little as $5 and take just a few minutes.
1. Draw up a three-line advertisement, no more than 100 characters total.
2. Enter the keywords that will activate your sponsored link, such as "cheap airfare" for an ad about discount travel.
3. Bid in an auction for those keywords, determining how much you're willing to pay. The minimum bid is 1 cent per click. The maximum is $100 per click. You can't spend more than $250,000 a day.
4. Give Google your billing information and wait for your ad to appear."
Behind the Curtain / How Google determines ranks and rates of its sponsored links: "Scott Kessler, a Standard & Poor's analyst, worries about what he calls Google's ABCs of risk: the absence of other means for making money; building competition; and click fraud, a practice in which competitors or scammers click on ads repeatedly, potentially costing Google and its advertisers thousands of dollars.
'It's one of the great questions people have to ponder with Google,' Kessler said about click fraud.
But before laying odds on Google's future, it helps to have a better understanding of the firm's deceptively simple business model. So, how does Google make all that money?
Google's advertising business appears simple. It takes just a few minutes and $5 to start posting sponsored links.
The tricky part comes as businesses battle for the top position on the first page of Google's results. Naturally, that's the sweet spot: An ad at the top of the page receives roughly double the clicks of others, said Michael Schwarz, a researcher at UC Berkeley.
But there is no way to guarantee that crucial spot. Where an advertisement appears depends on a combination of how much a business is willing to pay, and how much the ad has to do with the search.
That means that no matter how much an advertiser is willing to pay, the ad will not get top billing if the user is looking for something completely different...
In January, U.S. consumers used Google for 2.8 billion searches, or nearly 50 percent all of online queries, according to Nielsen/NetRatings. That helped produce 41.1 billion sponsored links in January on Google and its partner sites. And the experience with click fraud hasn't stopped E-magine Networks and other businesses from continuing to use Google.
"I'm not trying to be angry with Google. I want to work with Google," said Dupell of E-magine Networks.
"It is not an evil corporation," he continued. "It may be a place where fraud does occur, but Google does refund the money back if it can be proven. ... They have made us a fortune and they've made our clients a fortune and they continue to every day."
--------------------------------------------------------------------------------
How to do it
Placing an advertisement on Google can cost as little as $5 and take just a few minutes.
1. Draw up a three-line advertisement, no more than 100 characters total.
2. Enter the keywords that will activate your sponsored link, such as "cheap airfare" for an ad about discount travel.
3. Bid in an auction for those keywords, determining how much you're willing to pay. The minimum bid is 1 cent per click. The maximum is $100 per click. You can't spend more than $250,000 a day.
4. Give Google your billing information and wait for your ad to appear."
Friday, March 03, 2006
Google Execs Paint Bright Picture - Forbes.com
Update 5: Google Execs Paint Bright Picture - Forbes.com: "Google Inc. provided stock market analysts with more color about its secretive operations Thursday, painting a bright picture that appeared aimed at defusing growth concerns raised by the search engine leader's chief financial officer earlier this week....
In his opening remarks, Google CEO Eric Schmidt assured the roomful of analysts that he sees "tremendous headroom" to develop an even more effective advertising approach.
Schmidt underscored his optimism at one point by saying Google someday might generate $100 billion in annual revenue as it expands into a variety of new advertising channels, including television, radio and publishing. The 7-year-old company's revenue totaled $6.1 billion last year.
"Our assessment is we are in the strongest position that we have ever been," Schmidt said later in the day...The upbeat remarks contrasted with Reyes' cautious commentary during a question-and-answer session at a Tuesday investor conference in New York. At that time, Reyes cited the difficulty that Google would have improving its advertising formula and advised the company's growth rate was bound to slow down - a prospect that set off alarms among investors and caused Google's stock price to drop precipitously
Reyes told analysts that Google's capital spending this year will be substantially higher than last year's $838 million investment. He indicated most of the money will be spent increasing Google's already formidable computing power so it can deliver more products and servers to Web surfers.
Google also plans to continue a hiring spree that expanded the company's payroll by an average of 7 new employees per day last year. Reyes said much of the hiring will be concentrated outside the United States as Google continues to expand internationally.
In another development, Schmidt identified Microsoft Corp. as the rival that most worries Google because of the way the world's largest software maker has aggressively attacked other technology upstarts in the past.
Microsoft currently runs the Internet's third most popular search engine, ranking behind both Google and Yahoo Inc., but it has vowed to close the gap by improving its technology and luring new users by giving away free merchandise and services.
"
In his opening remarks, Google CEO Eric Schmidt assured the roomful of analysts that he sees "tremendous headroom" to develop an even more effective advertising approach.
Schmidt underscored his optimism at one point by saying Google someday might generate $100 billion in annual revenue as it expands into a variety of new advertising channels, including television, radio and publishing. The 7-year-old company's revenue totaled $6.1 billion last year.
"Our assessment is we are in the strongest position that we have ever been," Schmidt said later in the day...The upbeat remarks contrasted with Reyes' cautious commentary during a question-and-answer session at a Tuesday investor conference in New York. At that time, Reyes cited the difficulty that Google would have improving its advertising formula and advised the company's growth rate was bound to slow down - a prospect that set off alarms among investors and caused Google's stock price to drop precipitously
Reyes told analysts that Google's capital spending this year will be substantially higher than last year's $838 million investment. He indicated most of the money will be spent increasing Google's already formidable computing power so it can deliver more products and servers to Web surfers.
Google also plans to continue a hiring spree that expanded the company's payroll by an average of 7 new employees per day last year. Reyes said much of the hiring will be concentrated outside the United States as Google continues to expand internationally.
In another development, Schmidt identified Microsoft Corp. as the rival that most worries Google because of the way the world's largest software maker has aggressively attacked other technology upstarts in the past.
Microsoft currently runs the Internet's third most popular search engine, ranking behind both Google and Yahoo Inc., but it has vowed to close the gap by improving its technology and luring new users by giving away free merchandise and services.
"
Sunday, February 26, 2006
Pagerank update update
Great result for a little bit of effort on the linking aspect, my humble litttle gambling blog now has a pagerank of 4! Better work on some links for the main site which now shows PR2, not bad though....Gambling Housewife Free Horse Racing Tips may be not as impressive as my January tipping
Monday, February 20, 2006
SiteProNews: Google.cn: The Internet As Beijing Sees It
SiteProNews: Google.cn: The Internet As Beijing Sees It: "the last two or three years have shown us the inherent strength of the search engine - and none more than
Google. And I believe that an unintended consequence of Google's controversial stance in China has an awareness increase of just how influential search results can be. Comparisons of 'Tiananm en' searches are illustrating this. Several blogs are showing split screen stills of keyword results using 'Tiananmen'on Google Images. Google.cn shows picture after picture of a lovely park, while Google.com shows a screen full of those infamous images of a lone protestor in front of menacing tanks.
Just one example of real time censorship is being beamed live over the internet, brought to you by Google. It makes for
unintentional and terrible publicity for Google. Oddly timed,too, considering Google's righteous defense here in the United States against government intrusion into their own affairs.
From a business perspective Google's position is sound and totally understandable....
Could anyone actually believe that Google will protect Chinese Internet users if the powers in Beijing started making demands for private search information on Chinese searches? Google has entered China on Beijing's terms, compromised. When issues of ethics arise Google won't have much to say because they are clearly in China for the dough. The power of search, that we see in China, can - and let's be frank, will be used against the people someday. This would make Google, of "Do No Evil" fame - somewhat complicit.
Until some big changes occur in Beijing I foresee much awkwardness for the "Do No Evil" bunch's operation in China.
Simply put, the Party Leaders in Beijing have Google over a barrel - I suppose that means selling out. If they cared only
about profits, this article might not have even been written. But this is Google. And their product is a powerful tool and they've already yielded it to some very powerful folks in Beijing. This time it was to prevent the Chinese people from accessing certain information. As this tool of search continues to refine and become powerful, it's tough to say what Google will be asked for. Perhaps Google will be coerced into giving up the identities of their own users in China. It is anything but a farfetched scenario.
Is hypocrisy in big business expected? Sure, to some degree. But this is dangerous hypocrisy."
Google. And I believe that an unintended consequence of Google's controversial stance in China has an awareness increase of just how influential search results can be. Comparisons of 'Tiananm en' searches are illustrating this. Several blogs are showing split screen stills of keyword results using 'Tiananmen'on Google Images. Google.cn shows picture after picture of a lovely park, while Google.com shows a screen full of those infamous images of a lone protestor in front of menacing tanks.
Just one example of real time censorship is being beamed live over the internet, brought to you by Google. It makes for
unintentional and terrible publicity for Google. Oddly timed,too, considering Google's righteous defense here in the United States against government intrusion into their own affairs.
From a business perspective Google's position is sound and totally understandable....
Could anyone actually believe that Google will protect Chinese Internet users if the powers in Beijing started making demands for private search information on Chinese searches? Google has entered China on Beijing's terms, compromised. When issues of ethics arise Google won't have much to say because they are clearly in China for the dough. The power of search, that we see in China, can - and let's be frank, will be used against the people someday. This would make Google, of "Do No Evil" fame - somewhat complicit.
Until some big changes occur in Beijing I foresee much awkwardness for the "Do No Evil" bunch's operation in China.
Simply put, the Party Leaders in Beijing have Google over a barrel - I suppose that means selling out. If they cared only
about profits, this article might not have even been written. But this is Google. And their product is a powerful tool and they've already yielded it to some very powerful folks in Beijing. This time it was to prevent the Chinese people from accessing certain information. As this tool of search continues to refine and become powerful, it's tough to say what Google will be asked for. Perhaps Google will be coerced into giving up the identities of their own users in China. It is anything but a farfetched scenario.
Is hypocrisy in big business expected? Sure, to some degree. But this is dangerous hypocrisy."
Google Takes the Road More Traveled
Google Takes the Road More Traveled: "Search Engine News > Google Takes the Road More Traveled...
A little more than a year after their attempt to shake up the IPO world by selling shares through a Dutch auction designed to give the "little guy" just as much chance at buying in as the big investors have, Google seems to be giving in to traditional Wall Street tactics and shifting their attention toward the big money buyers."
A little more than a year after their attempt to shake up the IPO world by selling shares through a Dutch auction designed to give the "little guy" just as much chance at buying in as the big investors have, Google seems to be giving in to traditional Wall Street tactics and shifting their attention toward the big money buyers."
Tuesday, February 14, 2006
The Search Experience has a De Facto Standard -Google (for Now)
The Search Experience has a De Facto Standard (for Now): "Google: The User's Definition of Search
Google's interface has become the de facto standard for search. Even now, all three of the major properties have very similar search results layouts, with only slight variations to distinguish them. It's in those variations, the nuances of design and layout, where the differences in the user experience can be found. Everything is measured against Google, and at this point, Google's interface defines the ideal search experience...
Google has done a lot right (and a few things wrong) but perhaps the smartest move they've ever made is to pay meticulous attention to the search user experience. Whether they designed an ideal interface by intention, or whether we've just been conditioned to accept it as the ideal interface, it works for us"
Google's interface has become the de facto standard for search. Even now, all three of the major properties have very similar search results layouts, with only slight variations to distinguish them. It's in those variations, the nuances of design and layout, where the differences in the user experience can be found. Everything is measured against Google, and at this point, Google's interface defines the ideal search experience...
Google has done a lot right (and a few things wrong) but perhaps the smartest move they've ever made is to pay meticulous attention to the search user experience. Whether they designed an ideal interface by intention, or whether we've just been conditioned to accept it as the ideal interface, it works for us"
Q&A With Google Time Magazine
A Little Q&A With Google: "Brin, Page and Schmidt, the trio that runs Google, are the cover boys of this week's Time Magazine. Asking questions like 'Can we Trust Google With our Secrets' and publishing a general Q&A with the threesome turns up some interesting tidbits of information, including a claim by the founders that porn makes up a tiny percentage of their overall search numbers... The article includes some interesting insight. For example, the decision not to run ads on Google's image search results because the estimated $80 million that it would produce in revenue each year isn't "worth it."
From the article:
Google's decision to launch a censored website in China was so jarring. (See "Google Under the Gun," TIME, Feb. 13, 2006.) Doing a totalitarian government's bidding in blocking the truth in order to make a few extra bucks is practically the definition of evil. Google acknowledges that it's in a tough situation but says it ultimately has to obey local laws. "There's a subtext to 'Don't be evil,' and that is 'Don't be illegal,'" says Vint Cerf, an Internet founding father who now serves as "chief Internet evangelist" at Google. "Overall, having Google there is better than not having Google there." But at what cost? Can Brin and Page live with the idea that Chinese Netizens can't access anything other than the official line on, say, the 1989 Tiananmen Square massacre and that Google is part of the cover-up?
There's another big question that makes Brin and Page squirm: Does Google have a master plan? To outsiders, it sometimes seems as if the company is investing everywhere, trying to be everything, often giving its products away. A few of the newer pursuits: a proposal to provide free wireless Internet service for San Francisco; an online video store selling TV shows and NBA games; a classified-advertising site; a project to scan every book ever published and make the texts searchable; a free desktop package loaded with software; free instant messaging and online voice communication; a $1 billion investment in America Online. (AOL, like this magazine, is owned by Time Warner.) In the past year or so, Google Inc. has doubled in size to about 6,000 employees to handle all the new work. Even the bullish Rashtchy acknowledges that "Google is a black box for most people."
From the article:
Google's decision to launch a censored website in China was so jarring. (See "Google Under the Gun," TIME, Feb. 13, 2006.) Doing a totalitarian government's bidding in blocking the truth in order to make a few extra bucks is practically the definition of evil. Google acknowledges that it's in a tough situation but says it ultimately has to obey local laws. "There's a subtext to 'Don't be evil,' and that is 'Don't be illegal,'" says Vint Cerf, an Internet founding father who now serves as "chief Internet evangelist" at Google. "Overall, having Google there is better than not having Google there." But at what cost? Can Brin and Page live with the idea that Chinese Netizens can't access anything other than the official line on, say, the 1989 Tiananmen Square massacre and that Google is part of the cover-up?
There's another big question that makes Brin and Page squirm: Does Google have a master plan? To outsiders, it sometimes seems as if the company is investing everywhere, trying to be everything, often giving its products away. A few of the newer pursuits: a proposal to provide free wireless Internet service for San Francisco; an online video store selling TV shows and NBA games; a classified-advertising site; a project to scan every book ever published and make the texts searchable; a free desktop package loaded with software; free instant messaging and online voice communication; a $1 billion investment in America Online. (AOL, like this magazine, is owned by Time Warner.) In the past year or so, Google Inc. has doubled in size to about 6,000 employees to handle all the new work. Even the bullish Rashtchy acknowledges that "Google is a black box for most people."
Google partners with BearingPoint | CNET News.com
Google partners with BearingPoint | CNET News.com: "A partnership that's expected to be announced Tuesday between Google and professional services provider BearingPoint, formerly KPMG, aims to make searching across corporate and internal desktops and databases as easy as using Google's Web search page.
BearingPoint has thousands of consultants trained to help companies--including many Global 2000 businesses--install, integrate and customize the Google Search Appliance and the Google Desktop for Enterprise software, Chris Weitz, managing director for BearingPoint, said on Monday.
The Google search appliance is used to let employees at corporations, federal agencies and other organizations search for documents in internal databases and other sources that may be spread across different locations and that tend to be unstructured data hidden from Internet search engines. The Desktop for Enterprise software lets people search for data on their desktops. "
BearingPoint has thousands of consultants trained to help companies--including many Global 2000 businesses--install, integrate and customize the Google Search Appliance and the Google Desktop for Enterprise software, Chris Weitz, managing director for BearingPoint, said on Monday.
The Google search appliance is used to let employees at corporations, federal agencies and other organizations search for documents in internal databases and other sources that may be spread across different locations and that tend to be unstructured data hidden from Internet search engines. The Desktop for Enterprise software lets people search for data on their desktops. "
Monday, February 13, 2006
GBUY hits the mainstream newsPayPal Prepares For a Challenge From Google
WSJ.com - PayPal Prepares For a Challenge From Google: "PayPal Prepares For a Challenge From Google...
When Jeff Jordan learned last May that Web-search leader Google Inc. was building its own Internet-payment service, he reacted swiftly.
Mr. Jordan, who is president of eBay Inc.'s PayPal online-payments unit, immediately asked employees to unearth information about the Google service. Soon, PayPal employees were monitoring blogs, news reports and other data for information about Google's progress in payments. PayPal staffers even gleaned details about Google's plans during regular calls to customers who were eager to dish about how Google had reached out to them.
"It's a very legitimate competitive threat," says Mr. Jordan, 47 years old. "It's hard not to pay attention to what Google is doing."
PayPal must now contend with Google. The Mountain View, Calif., Web-search giant, which has terrified Silicon Valley with its ability to quickly create new consumer products and services, is developing a rival service called GBuy. For the last nine months, Google has recruited online retailers to test GBuy, according to one person briefed on the service. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads, says this person. GBuy will also let consumers store their credit-card information on Google."
When Jeff Jordan learned last May that Web-search leader Google Inc. was building its own Internet-payment service, he reacted swiftly.
Mr. Jordan, who is president of eBay Inc.'s PayPal online-payments unit, immediately asked employees to unearth information about the Google service. Soon, PayPal employees were monitoring blogs, news reports and other data for information about Google's progress in payments. PayPal staffers even gleaned details about Google's plans during regular calls to customers who were eager to dish about how Google had reached out to them.
"It's a very legitimate competitive threat," says Mr. Jordan, 47 years old. "It's hard not to pay attention to what Google is doing."
PayPal must now contend with Google. The Mountain View, Calif., Web-search giant, which has terrified Silicon Valley with its ability to quickly create new consumer products and services, is developing a rival service called GBuy. For the last nine months, Google has recruited online retailers to test GBuy, according to one person briefed on the service. GBuy will feature an icon posted alongside the paid-search ads of merchants, which Google hopes will tempt consumers to click on the ads, says this person. GBuy will also let consumers store their credit-card information on Google."
Wednesday, February 08, 2006
Matt Cutts: robots.txt, Google, and SEO � New robots.txt tool
Matt Cutts: Gadgets, Google, and SEO � New robots.txt tool: "Sitemaps team just introduced a new robots.txt tool into Sitemaps. The robots.txt file is one of the easiest things for a webmaster to make a mistake on. Brett Tabke�s Search Engine World has a great robots.txt tutorial and even a robots.txt validator...
Part of the problem is that mucking around with robots.txt files is pretty rare; once you get it right once, you usually never have to think about the file again. Another issue is that if you get the file wrong, it can have a large impact on your site, so most people don’t mess with their robots.txt file very often. Finally, each search engine has slightly different extra options that they support. For example, Google permits wildcards (*) and the “Allow:” directive...
the robots.txt checker from the Sitemaps team is that it lets you take a robots.txt file out for a test drive and see how the real Googlebot would handle a file. Want to play with wildcards to allow all files except for ‘*.gif’? Go for it. Want to experiment with upper vs. lower case? Answer: upper vs. lower case doesn’t matter. Want to check whether hyphens matter for Google? Go wild. Answer: we’ll accept “UserAgent” or “User-Agent”, but we’ll remind you that the hyphenated version is the correct version.
The best part is that you can test a robots.txt file without risking anything by doing it on your live site..."
Part of the problem is that mucking around with robots.txt files is pretty rare; once you get it right once, you usually never have to think about the file again. Another issue is that if you get the file wrong, it can have a large impact on your site, so most people don’t mess with their robots.txt file very often. Finally, each search engine has slightly different extra options that they support. For example, Google permits wildcards (*) and the “Allow:” directive...
the robots.txt checker from the Sitemaps team is that it lets you take a robots.txt file out for a test drive and see how the real Googlebot would handle a file. Want to play with wildcards to allow all files except for ‘*.gif’? Go for it. Want to experiment with upper vs. lower case? Answer: upper vs. lower case doesn’t matter. Want to check whether hyphens matter for Google? Go wild. Answer: we’ll accept “UserAgent” or “User-Agent”, but we’ll remind you that the hyphenated version is the correct version.
The best part is that you can test a robots.txt file without risking anything by doing it on your live site..."
Matt Cutts: Bigdaddy update, Google, and SEO � Bigdaddy progress update
Matt Cutts: Gadgets, Google, and SEO � Bigdaddy progress update: " Bigdaddy continues to roll out and is now available at three data centers. In addition to 66.249.93.104 and 64.233.179.104, Bigdaddy is now up at 216.239.51.104. We’ve been going through the spam feedback and acting on it, and reading through the general search feedback as well.
...
Bigdaddy involves new infrastructure and is not just a data push or algorithm update. Don�t take it as a promise, but I�d expect a new data center to be converted to Bigdaddy roughly every 10 days or so. "
...
Bigdaddy involves new infrastructure and is not just a data push or algorithm update. Don�t take it as a promise, but I�d expect a new data center to be converted to Bigdaddy roughly every 10 days or so. "
Matt Cutts: on Big Daddy & possible sandbox behavior
Matt Cutts: on the SEO Rockstars show on webmasterradio.fm Matt Cutts: Gadgets, Google, and SEO � I�m on webmasterradio.fm!: "show is live at http://www.webmasterradio.fm/episodes/index.php?showId=16 so go download the mp3. It�s a mere 70-ish megabytes. Highlights included an update on BigDaddy, some questions about possible sandbox behavior, my take on the new show Lestat before it heads to Broadway, SEO contests, and my current pet peeve (subdomain spam, which BigDaddy does better on). "
Matt Cutts: BMW reincluded Google, and SEO � Recent reinclusions
Matt Cutts: Gadgets, Google, and SEO � Recent reinclusions: Cutts writes "I appreciate BMW�s quick response on removing JavaScript-redirecting pages from BMW properties. The webspam team at Google has been in contact with BMW, and Google has reincluded bmw.de in our index. Likewise, ricoh.de has also removed similar doorway pages and has been reincluded in Google's index."
The phrase that jumps out at me is "The webspam team at Google has been in contact with BMW"...did BMW not have to submit "a reinclusion request with details on who created the doorway pages. We’ll probably also need some assurances that such pages won’t reappear on the sites before the domains can be reincluded." as posted earlier? It doesnt sound like it..
In comments it appears they did but there are still many questions:
" Can small sites without BMW’s financial clout expect comparable treatment from Google or can we consider this as just another newsworthy case study?"
"How convenient for BMW to be in touch with google. How exactly does the average webmaster get in touch with google? How often is the regular webmaster told why their site has been taken out of the google index? How quickly (or delayed) is the re-inclusion of banned sites?"
Cutts replies: "Our main goal has to be to give the most relevant results to our users; there is currently a trade-off between taking action to remove spam from our index vs. removing sites that lots of users look for with navigational queries. In my mind, the most scalable, robust direction to move in is to provide tools like Sitemaps and the webmaster console that allow everyone to diagnose and debug as much information as possible with their site. As we introduce features like the robots.txt checker, that helps every website owner equally, whether it be a mom and pop website or Nissan, Metallica, or the California DMV (all of which have had robots.txt issues in the past)....
we’ve been working on programs like emailing webmasters when we find quality violations on their sites...
it’s a pretty common idiom to have a Flash site and then provide a text version of a site; I wouldn’t worry about anything like that "
The phrase that jumps out at me is "The webspam team at Google has been in contact with BMW"...did BMW not have to submit "a reinclusion request with details on who created the doorway pages. We’ll probably also need some assurances that such pages won’t reappear on the sites before the domains can be reincluded." as posted earlier? It doesnt sound like it..
In comments it appears they did but there are still many questions:
" Can small sites without BMW’s financial clout expect comparable treatment from Google or can we consider this as just another newsworthy case study?"
"How convenient for BMW to be in touch with google. How exactly does the average webmaster get in touch with google? How often is the regular webmaster told why their site has been taken out of the google index? How quickly (or delayed) is the re-inclusion of banned sites?"
Cutts replies: "Our main goal has to be to give the most relevant results to our users; there is currently a trade-off between taking action to remove spam from our index vs. removing sites that lots of users look for with navigational queries. In my mind, the most scalable, robust direction to move in is to provide tools like Sitemaps and the webmaster console that allow everyone to diagnose and debug as much information as possible with their site. As we introduce features like the robots.txt checker, that helps every website owner equally, whether it be a mom and pop website or Nissan, Metallica, or the California DMV (all of which have had robots.txt issues in the past)....
we’ve been working on programs like emailing webmasters when we find quality violations on their sites...
it’s a pretty common idiom to have a Flash site and then provide a text version of a site; I wouldn’t worry about anything like that "
Tuesday, February 07, 2006
an entirely new way to optimize web sites... Visitor Enhanced Optimization - VEO for short
Internet Marketing Secrets and Strategies. Issue #85 February 02 2006: "Does Google trust you? Are you on the list of trusted sites? Do you ever wonder why some sites get the green light and rise to the top of the SERPs (search engine results pages) and why others never seem to get anywhere? It's all about trust....
In VEO you don't play against the search engine algorithm, you ignore it completely. You don't focus on keyword densities, you aim for a happy visitor. You don't sell sell sell products like an affiliate, you brand the site and soft sell the products through articles...
suggests that you have a passion for your topic matter. That you become an expert in your field. Learn it inside out and write about it, putting that content on your site. Advertise the site and build it into a strong brand while soft selling products in the background.
If all this sounds backwards and crazy, remember that Colin's inspiration and motivation, came from that long conversation with Google. It's as close as you'll ever get to them giving an endorsement.
VEO Report: "how to establish trust with Google' - It is not enough to pursue inbound links and tweak your content to match a keyword density formula. In fact these activities will likely erode trust with Google""
In VEO you don't play against the search engine algorithm, you ignore it completely. You don't focus on keyword densities, you aim for a happy visitor. You don't sell sell sell products like an affiliate, you brand the site and soft sell the products through articles...
suggests that you have a passion for your topic matter. That you become an expert in your field. Learn it inside out and write about it, putting that content on your site. Advertise the site and build it into a strong brand while soft selling products in the background.
If all this sounds backwards and crazy, remember that Colin's inspiration and motivation, came from that long conversation with Google. It's as close as you'll ever get to them giving an endorsement.
VEO Report: "how to establish trust with Google' - It is not enough to pursue inbound links and tweak your content to match a keyword density formula. In fact these activities will likely erode trust with Google""
Google to Unveil New Chat Feature
Google to Unveil New Chat Feature - Forbes.com: "Online search engine leader Google Inc. is wedding its instant messaging and e-mail services in the same Web browser, hoping the convenience will lure users from the larger communications networks operated by its chief rivals.
The new chat feature to be unveiled Tuesday will provide users of Google's Gmail service with a list of contacts drawn from past e-mail exchanges and then signal who's available for online conversations...
Google hopes to make it even simpler to connect with an online contact by allowing users to initiate an electronic conversation within the same Web browser showing an e-mailbox, bypassing the need to switch to a separate instant messaging application."
The new chat feature to be unveiled Tuesday will provide users of Google's Gmail service with a list of contacts drawn from past e-mail exchanges and then signal who's available for online conversations...
Google hopes to make it even simpler to connect with an online contact by allowing users to initiate an electronic conversation within the same Web browser showing an e-mailbox, bypassing the need to switch to a separate instant messaging application."
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